# Charitable Wedding Dress Platforms 'Brides Do Good' Allows Women to Buy Pre-owned Wedding Gowns By Katherine Pendrill | Published 2017-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brides-do-good References: [wwd](http://wwd.com/fashion-news/fashion-scoops/chantal-khoueiry-launches-brides-do-good-10657848/) & [bridesdogood](https://www.bridesdogood.com/) While most wedding dresses end up stuffed into the back of a closet after the wearer's special day, Chantal Khoueiry of Brides Do Good is on a mission to make sure those gorgeous gowns do not go to waste. Brides Do Good is a brand new [e-commerce platform](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform) that gives women a chance to purchase [pre-owned wedding dresses](https://www.trendhunter.com/trends/wyse-london-preloved). However, the online shop doesn't just stock any dresses, but rather, a highly curated selection of [high-end gowns from designers](https://www.trendhunter.com/trends/luxury-designer-marchesa) such as Valentino, Oscar de la Renta and Philippa Lepley. In exchange for each designer gown sold, the seller receives one third of the profits, a third goes to the site and a third goes to two women's charities: Plan International and Too Young To Wed. Both charities help to support girls at risk of early marriage and both work to eradicate child marriage. While buying a wedding dress is already a special experience, Brides Do Good helps to make brides-to-be feel even better about the gown they choose for their special day. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### What's Driving This Trend - **Pre-owned Wedding Dresses:** Opportunity for disruptive innovation in the resale market of high-end wedding gowns. - **Curated Selection:** Opportunity for disruptive innovation in the curation and personalized recommendation of wedding dresses. - **Socially Conscious E-commerce:** Opportunity for disruptive innovation in the integration of charitable giving and online shopping experiences. ### Who This Affects Most - **Fashion Resale:** Opportunity for disruptive innovation in the pre-owned luxury fashion market. - **E-commerce:** Opportunity for disruptive innovation in the online shopping industry with a focus on curated and socially conscious platforms. - **Charitable Organizations:** Opportunity for disruptive innovation in the charitable sector by leveraging e-commerce platforms for fundraising and awareness. ## Related on Trend Hunter - [Comprehensive Bridal Resale Programs](https://www.trendhunter.com/trends/bridal-resale-program.md) - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Stranger Wedding Marketplaces](https://www.trendhunter.com/trends/invitin.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md) - [Bridal-Focused Retail Concepts](https://www.trendhunter.com/trends/bridal-shopping.md) - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md) - [Luxury Bridal Designer Partnerships](https://www.trendhunter.com/trends/luxury-designer-marchesa.md) - [Comfort-Focused Bridal Apparel](https://www.trendhunter.com/trends/pearly-mini-dress.md)