# Witchy Newlywed Photography Factice Magazine's 'Brides and Widows' Editorial is Gothic By Meghan Young | Published 2012-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brides-and-widows References: [behance.net](http://www.behance.net/gallery/Brides-Widows/3308642) & [facticemagazine](http://www.facticemagazine.com/) The 'Brides and Widows' editorial may encompass two opposing concepts, but they work together for a dark and dramatic photo shoot. A cross between a corpse-like bride and a witchy widow, the editorial features some great costume ideas for the [Halloween season](https://www.trendhunter.com/trends/annabelle-cosmetics) or some Gothic gown and makeup ideas for one's upcoming nuptials. Shot by London-based fashion photographer Joanna Kustra, the Brides and Widows editorial stars models Luiza Matyba and Natalia Kuternoga. The two grunged-out beauties were styled in designs by Malgorzata Grzywacz and Malgorzata Wegiel, who styled the models in [lace, mesh and flowers](https://www.trendhunter.com/trends/kill-them-with-kindness). Beauty artist Marcin Kulak created the voluminous curls as well as the dual makeup looks that were contrastingly fresh and bold. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dark and Dramatic Photography:** Exploring dark and dramatic themes in photography can create captivating visuals for various creative projects. - **Gothic Costume and Makeup Ideas:** Gothic-inspired costumes and makeup ideas can be popular choices for Halloween or alternative wedding themes. - **Grunged-out Beauty Trend:** The grunged-out beauty trend, combining edgy styling and unconventional makeup, offers opportunities for unique and alternative aesthetics in the fashion and beauty industry. ### Who This Affects Most - **Fashion:** The fashion industry can explore dark and dramatic themes to create distinctive collections and captivating editorials. - **Beauty:** The beauty industry can incorporate gothic-inspired makeup and hairstyling techniques to cater to alternative beauty preferences. - **Photography:** Photographers can experiment with grunged-out beauty and dark, dramatic themes to create visually striking images for editorial, commercial, or artistic projects. ## Related on Trend Hunter - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Powerful Modern Bridal Collections](https://www.trendhunter.com/trends/houghton-x-albright.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Villainous Bridal Gowns](https://www.trendhunter.com/trends/allure-bridals-disney-bridal-gowns.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Next-Day Wedding Photos](https://www.trendhunter.com/trends/wedding-photos.md) - [Hotel-Inspired Bridal Collections](https://www.trendhunter.com/trends/the-st-regis-chicago-x-atelier-mira-couture.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md)