# Bridal-Themed Serial Ads Kate Moss for Agent Provocateur: Scene 1 By lourdes sanchez bayas | Published 2008-05-04 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/bridal-themed-ads-kate-moss-for-agent-provocateur References: [nitrolicious](http://www.nitrolicious.com/blog/2008/05/02/kate-moss-for-agent-provocateur-white-wedding-scene-1/) British supermodel Kate Moss is starring in six videos for Agent Provocateur. The first of the [bridal-themed videos](https://www.trendhunter.com/trends/bridal-lingerie-line), called White Wedding, was released on May 2. "The campaign tells the story of 'the demise of a bride's 'big day' and serialize the unraveling of the religious organisation behind it," says Nitrolicious. "Scene 1: 'The Happiest Day of Her Life', where Kate is supposed to be playing a '[demure virgin bride](https://www.trendhunter.com/trends/houghton-x-albright)' but as the story progresses each day she becomes 'dangerous.'" Agent Provocateur is known for their [racy, sexy, envelop-pushing ads](https://www.trendhunter.com/trends/songs-of-siren) and this video series promises NOT to be the exception judging by this first video in the series. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 71% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Bridal-themed Video Ads:** Opportunity to disrupt traditional bridal advertising through provocative, serialized video campaigns. - **Celebrity Endorsements:** Utilizing celebrities in a provocative manner to capture attention and create a buzz for a brand or product. - **Serialized Storytelling:** A disruptive potential to engage audiences through a series of compelling and interconnected narratives. ### Who This Affects Most - **Fashion and Apparel:** Fashion and apparel companies can create provocative campaigns similar to Agent Provocateur's bridal-themed ads. - **Wedding and Event Planning:** Wedding and event planners can utilize these types of ads to showcase their ability to provide unique, daring and unforgettable experiences to clients. - **Digital Marketing and Advertising:** Brands and marketers can leverage serialized storytelling techniques to engage audiences and increase brand awareness. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md)