# Day-to-Night Bridal Packages The W Hotel New York's Bridal Package Takes Parties from Day to Dusk By Laura McQuarrie | Published 2015-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bridal-package References: [luxurylaunches](http://luxurylaunches.com/hotels_and_resorts/tea-by-day-and-tequila-by-night-at-the-w-hotel-new-york.php) & [starwoodhotels](http://www.starwoodhotels.com/whotels/events/weddings/index.html?language=en_US) The W Hotel in New York is now providing an incredible bridal package that will carry celebrations from morning to night. The package begins with a [brunch for friends and family](https://www.trendhunter.com/trends/brunch-and-high-tea) and concludes with a party in the evening at the hotel's EWOW suite. This bridal package was developed as a way to appeal to the modern bride's need to please both her grandmother and her girlfriends. The day-to-night bridal package includes a private bar experience and custom cupcakes infused with booze. The $20,000 experience also includes sleeping arrangements for a group of friends, so that everyone can have a nice place to rest their heads after a wild night of entertainment. Rather than hosting a gathering that only lasts a few hours, this immersive experience sets activities for nearly the course of an entire day. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Extended Celebration Packages:** Creating comprehensive, multi-event packages that provide a fuller experience for special occasions. - **Customized Food and Drink Offerings:** Offering personalized food and drink options that are infused with the customer's preferred flavors. - **Group Rest Accommodations:** Providing group accommodations for extended celebrations, so guests can rest comfortably after a long day of activities. ### Industries Being Reshaped - **Hospitality Industry:** Hotels building comprehensive packages that provide a full day and night of celebration for guests. - **Event Planning Industry:** Creating custom packages for special events that provide extended entertainment and food options. - **Food and Beverage Industry:** Offering personalized, infused food options that allow customers to customize their experience and create a unique offering. ## Related on Trend Hunter - [Exclusive New Year's Stays](https://www.trendhunter.com/trends/romer-hells-kitchen.md) - [Ultra Luxury Hotel Packages](https://www.trendhunter.com/trends/michael-kors-x-montauk-yacht-club.md) - [Bride-Focused Comprehensive Skincare Packages](https://www.trendhunter.com/trends/comprehensive-skincare-package.md) - [Hotel-Inspired Bridal Collections](https://www.trendhunter.com/trends/the-st-regis-chicago-x-atelier-mira-couture.md) - [Glamorous Tennis-Inspired Stays](https://www.trendhunter.com/trends/game-set-sparkle.md) - [Romantic Stay Packages](https://www.trendhunter.com/trends/the-hari-hong-kong.md) - [Festive Hotel Experiences](https://www.trendhunter.com/trends/w-toronto-festive-events.md) - [Luxury Bridal Fashion Collaborations](https://www.trendhunter.com/trends/bridal-council.md) - [Love-Themed Hotel Experiences](https://www.trendhunter.com/trends/sweethearts-retreat.md)