# Bridal-Inspired Lingerie Campaigns Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign By Georgia Wray Norsten | Published 2025-04-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bridal-lingerie-campaign References: [wwd](https://wwd.com/pop-culture/new-fashion-releases/rihanna-savage-x-fenty-bridal-lingerie-campaign-1237087684/) & [savagex](https://www.savagex.com/?263547) [Savage X Fenty](https://www.trendhunter.com/trends/savage-x-fenty-3) is redefining wedding-night wear with its bold and beautiful '[Bridal Lingerie Campaign](https://www.trendhunter.com/trends/bridal-atelier-collection),' fronted by Rihanna herself. This just-launched 2025 collection proves that bridal looks can be equal parts sweet, sultry, and [unapologetically fun](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). Shot in a candy-colored, retro-chic setting complete with cake and chaos, Rihanna stuns in the 'At First Sight set' -- classic silhouettes with Savage X’s signature edge. The collection also features 'Take a Vow,' which leans into romantic nostalgia with vintage-inspired embroidery and soft details, and 'Satin Ever After,' a luxe lounge line featuring buttery satin robes, pajama sets, and delicate slippers perfect for honeymoon lounging. Designed with inclusivity and confidence at its core, each piece feels like a celebration of love -- whether it’s for your partner or yourself. Now available on savagex.com, the line includes gifting options for bridal parties and newlyweds, offering a modern twist on traditional wedding lingerie. Image Credit: Savage x Fenty ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 94% | Activity: 85% | Freshness: 38% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Related on Trend Hunter - [Stunning Luxe Bridal Collections](https://www.trendhunter.com/trends/luxe-bridal.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [White-Tonal Bridal Swimwear](https://www.trendhunter.com/trends/hunza-g-1.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md)