# Direct-to-Consumer Bridal Dresses Anomalie Wedding Dresses are Cutting the Costs for Brides By Ell Smith | Published 2017-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bridal-dresses References: [dressanomalie](https://dressanomalie.com/) Anomalie, a San Francisco-based startup is hoping to lessen the cost of weddings with a unique direct-to-consumer model that's making bridal dresses more affordable. For years, people have been paying thousands of dollars for something they'll only wear once, but with a streamlined production process and an innovative distribution model, this brand is offering high-end, custom-made dresses at a fraction of the cost. Anomalie substitutes [luxury bridal showrooms](https://www.trendhunter.com/trends/luxury-designer-marchesa) for an easy-to-navigate website, which invites the bride-to-be to bring a unique wedding vision to life. Those looking to customize their own dress can begin with talking to a digital stylist, from there, the brand works with each consumer, scheduling online consultations to finalize the fabric, cut and sizing. Through partnering with the same suppliers used by [luxury boutiques](https://www.trendhunter.com/trends/diamonds-pearls), Anomalie offers its consumers high-quality, custom-made dresses at a fraction of the cost. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Direct-to-consumer Bridal Industry:** The direct-to-consumer bridal industry is disrupting the traditional bridal industry, allowing consumers to purchase custom dresses at a fraction of the cost. - **Custom-made Wedding Dresses:** Custom-made wedding dresses are becoming increasingly popular as consumers look for unique options at more affordable prices. - **Online Bridal Styling:** Online bridal styling is disrupting traditional wedding dress shopping by allowing brides-to-be to easily navigate and customize their dress through an online platform. ### Sectors Adopting This - **Bridal Industry:** The bridal industry has opportunities to innovate by adopting direct-to-consumer models and offering more affordable and customizable options. - **E-commerce Industry:** The e-commerce industry has opportunities to innovate by creating user-friendly platforms that facilitate online bridal styling and custom-made dress orders. - **Textile Industry:** The textile industry has opportunities to innovate by collaborating with direct-to-consumer bridal brands and providing high-quality and sustainable materials for custom-made wedding dresses. ## Related on Trend Hunter - [Efficient Made-To-Order Wedding Services](https://www.trendhunter.com/trends/madetoorder-dresses.md) - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Bridal-Focused Retail Concepts](https://www.trendhunter.com/trends/bridal-shopping.md) - [Affordable Bridal Retailers](https://www.trendhunter.com/trends/affordable-bridal-retailer.md) - [Digitally Customizable Bridesmaid Dresses](https://www.trendhunter.com/trends/couture-technologies.md) - [Influencer-Created Bridesmaid Dresses](https://www.trendhunter.com/trends/bridesmaid-dress.md) - [Rentable Wedding Florals](https://www.trendhunter.com/trends/rentable-wedding-bouquets.md) - [Comprehensive Bridal Resale Programs](https://www.trendhunter.com/trends/bridal-resale-program.md) - [Luxury Bridal Designer Partnerships](https://www.trendhunter.com/trends/luxury-designer-marchesa.md)