# Accessible Bridal Couture Giambattista Valli’s First Bridal Capsule Features Made-to-Order Styles By Laura McQuarrie | Published 2021-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bridal-capsule References: [refinery29](https://www.refinery29.com/en-us/2021/08/10647129/giambattista-valli-bridal-capsule-collection?utm_source=feed&utm_medium=rss) Giambattista Valli has been a staple of the couture bridal world for decades and for the first time, the French couturier is launching [Love](https://www.trendhunter.com/trends/shein-love-chapel), its first bridal capsule with 17 made-to-order pieces. The capsule is geared towards brides who won't be dropping over $100,000 for a dress they'll wear once—WWD reports that there are pieces in this capsule ranging from $3,000 to $29,000, which helps to make couture styles more accessible. The capsule includes mini dresses, bridal gowns and a suit, as well as pieces for guests and bridesmaids. The [bridal capsule collection](https://www.trendhunter.com/trends/2025-bridal-collection) promises to resonate with brides in 2021, especially those who are looking for [non-traditional silhouettes](https://www.trendhunter.com/trends/houghton-x-albright) and more casual looks for their special day. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 90% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### Key Themes Behind This Trend - **Made-to-order Bridal Wear:** The trend of providing made-to-order bridal wear helps to make couture styles more accessible for budget-conscious brides. - **Non-traditional Bridal Silhouettes:** The trend of offering non-traditional bridal silhouettes resonates with brides who want to veer away from traditional wedding dresses. - **Casual Wedding Attire:** The trend of offering more casual wedding attire options appeals to brides who want a more laid-back and comfortable wedding day. ### Where This Applies - **Bridal Fashion:** The bridal fashion industry has the potential to disrupt the traditional high-pricing structure of couture bridal wear by offering made-to-order options at a lower price point. - **E-commerce:** The e-commerce industry can benefit from providing accessible made-to-order bridal apparel for today's budget-conscious brides who enjoy the convenience of shopping from home. - **Event Planning:** The event planning industry can capitalize on the trend of offering more casual wedding attire options by designing and executing weddings that reflect a more laid-back and comfortable atmosphere. ## Related on Trend Hunter - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Stunning Luxe Bridal Collections](https://www.trendhunter.com/trends/luxe-bridal.md) - [Revived Luxury Bridal Collections](https://www.trendhunter.com/trends/davids-bridal-3.md) - [Inclusive Bridal Gown Capsules](https://www.trendhunter.com/trends/feather-kissed-collection.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md) - [Luxury Bridal Designer Partnerships](https://www.trendhunter.com/trends/luxury-designer-marchesa.md) - [Powerful Modern Bridal Collections](https://www.trendhunter.com/trends/houghton-x-albright.md)