# Wedding Dress Brow Events Benefit is Hosting Bridal Brow Mapping Sessions with Luxurious Prizes By Riley von Niessen | Published 2018-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bridal-brow-mapping References: [popsugar](https://www.popsugar.com/beauty/Benefit-Brow-Giveaway-45013152) & [benefitcosmetics](https://www.benefitcosmetics.com/us/en/) Benefit Cosmetics is aiming to help those who are tying the knot in the summer feel great about themselves and save on costs with its Bridal Brow Mapping sessions. The Bridal Brow Mapping sessions are set to run from July 6th until August 31st, during which time consumers can visit the [Benefit Boutique](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop) most conveniently located to them to have their brows shaped before their wedding. In addition, those who attend the Bridal Brow Mapping sessions will be entered for the chance to win a [Morilee wedding gown](https://www.trendhunter.com/trends/bridal-atelier-collection), with a series of stunning modern styles offered by designer Madeline Gardner. The gown is valued at approximately $1,200, and the winner of the contest is set to be announced on September 1st. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What Makes This Trend Stand Out - **Bridal Brow Mapping:** Opportunity for beauty brands to offer specialized brow mapping services for brides-to-be. - **Wedding Dress Giveaways:** Potential for bridal fashion brands to host contests and giveaways to attract customers and promote brand awareness. - **Summer Wedding Beauty:** Growing demand for beauty products and services tailored specifically for summer weddings. ### Sectors Adopting This - **Beauty:** Beauty industry can incorporate specialized bridal brow mapping services to cater to the wedding market. - **Bridal Fashion:** Bridal fashion industry can leverage wedding dress giveaways to engage with potential customers and boost brand recognition. - **Wedding Services:** Opportunity for wedding service providers to develop customized beauty packages for summer weddings. ## Related on Trend Hunter - [Wedding Shopping Experience Partnerships](https://www.trendhunter.com/trends/wedding-shopping-experience.md) - [Bridal Loyalty Incentives](https://www.trendhunter.com/trends/davids-bridal-2.md) - [Curated Bridal Beauty Products](https://www.trendhunter.com/trends/bridal-bundle.md) - [Wedding-Themed Care Products](https://www.trendhunter.com/trends/wedding-themed-care-products.md) - [Luxury Bridal Fashion Collaborations](https://www.trendhunter.com/trends/bridal-council.md) - [Luxury Bridal Designer Partnerships](https://www.trendhunter.com/trends/luxury-designer-marchesa.md) - [Wedding Day Emergency Kits](https://www.trendhunter.com/trends/wedding-day-emergency-kit.md) - [Bridal-Focused Retail Concepts](https://www.trendhunter.com/trends/bridal-shopping.md) - [Forward-Thinking Wedding Pop-Ups](https://www.trendhunter.com/trends/anthropologie-weddings-x-pinterest.md)