# Confrontational Bridal Booths Interval House's The Broken Bride Registry Confronts Domestic Abuse By Kalin Ned | Published 2018-10-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/bridal-booth References: [brokenbride](http://www.brokenbride.ca/) & [intervalhouse](https://www.intervalhouse.ca/inside-interval-house/) The Broken Bride Registry by Toronto-based advertising agency Union is a [confrontational bridal booth](https://www.trendhunter.com/trends/mwcurated) that seeks to raise awareness of [domestic abuse](https://www.trendhunter.com/trends/aid-to-cart). The heartwrenching project was exhibited by Interval House — a center for survivors of intimate partner violence. Showcased at Toronto's [Bridal Show](https://www.trendhunter.com/trends/wedding-registry-1), the campaign is truly powerful. The Broken Bride Registry is stocked with items such as cigarette burn creams, arm slings, untraceable cell phones and more. With a slogan that "not every bride lives happily ever after," each of the objects in the dystopian bridal booth tells a life story. Through scanning a code, visitors can experience these shocking and real narratives in video or written format. The campaign was designed to call soon-to-be wives to action, encouraging them to add Interval House to their registry or to make a donation on the spot. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Awareness-raising Activations:** Confrontational bridal booths like The Broken Bride Registry use immersive and interactive experiences to call attention to social issues and provoke positive action. - **Hyper-realistic Marketing Campaigns:** Campaigns like The Broken Bride Registry use uncanny or dystopian elements to create a jarring or emotional experience that resonates with consumers and motivates them to act. - **Socially Conscious Event Marketing:** More companies are leveraging events like bridal shows to bring attention to social issues and align with causes that resonate with their target audience. ### Industries Being Reshaped - **Domestic Violence Prevention:** Organizations like Interval House can leverage the emotional resonance and impact of campaigns like The Broken Bride Registry to raise funds and awareness for their missions. - **Wedding Planning & Merchandise:** By partnering with organizations like Interval House and promoting socially conscious campaigns like The Broken Bride Registry, the wedding industry can attract and retain customers who value brands with a purpose. - **Cause-related Marketing & Advertising:** Brands across industries can use immersive campaigns like The Broken Bride Registry to demonstrate their commitment to social responsibility and engage customers who prioritize values-driven purchases. ## Related on Trend Hunter - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Anti-Romantic Shrine Activations](https://www.trendhunter.com/trends/breakup-shrine.md)