# Youthful Bridal Collections Nasty Gal Launched a Bridal & Occasions Collection for Wedding Season By Laura McQuarrie | Published 2021-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bridal-and-occasions References: [mirror](https://www.mirror.co.uk/3am/style/shopping/nasty-gal-launched-bridal-occasions-23912623) & [nastygal](https://www.nastygal.com/gb/fringe-bridal-batwing-sleeve-mini-dress/AGG02968-1.html?color=133) Nasty Gal launched a bridal and occasions collection of its own that shares pieces starting at £8, appealing to youthful brides and guests who want accessible styles for in-person or virtual ceremonies. Arriving just in time for this year's wedding season, the collection shares everything from dresses and pyjamas to shoes and underwear, as well as t-shirts and hoodies with playful sayings. One of the standouts from the bridal and occasions collection is the Fringe Bridal Batwing Sleeve Mini Dress, which includes feather detailing, a crew neckline, long sleeves and cuffs with button closures. The collection also includes an assortment of prom and graduation dresses, going out jumpsuits, coordinated sets, tailored suits and more. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 88% | Activity: 63% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### What's Driving This Trend - **Youthful Bridal Collections:** There is an opportunity for other retailers to launch youthful bridal collections to cater to the younger generation of brides who want accessible styles for weddings and other special occasions. - **Affordable Occasion Wear:** There is an opportunity for retailers to launch affordable occasion wear collections for both in-person and virtual events, making style accessible to a wider audience. - **Online Bridal Retail:** There is an opportunity for online bridal retailers to target the younger, more budget-conscious audience by offering stylish, affordable bridal wear with fast and convenient delivery options. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry can capitalize on these trends by launching collections of youth-oriented bridal wear and affordable occasion wear. - **Online Retail:** The online retail industry can capitalize on these trends by targeting the younger, budget-conscious audience with convenient and fast delivery options. - **Bridal Retail:** The bridal retail industry can capitalize on these trends by offering more affordable bridal wear options that appeal to a younger audience. ## Related on Trend Hunter - [One-Stop Wedding Shops](https://www.trendhunter.com/trends/af-wedding-shop.md) - [Summer Bridal Guest-Of Collections](https://www.trendhunter.com/trends/bridal-guestof-collection.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Autumn Occasion Dresses](https://www.trendhunter.com/trends/reformation-fall-dresses.md) - [Stunning Luxe Bridal Collections](https://www.trendhunter.com/trends/luxe-bridal.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md) - [Inclusive Prom Dress Collections](https://www.trendhunter.com/trends/prom-collection.md) - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Doll-Inspired Wedding Collections](https://www.trendhunter.com/trends/azazie-3.md)