# Minimalist Pastel Styles The Brics Lookbook is Full of a Vibrant Yet Simplistic Aesthetic By Leslie Chen | Published 2011-12-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/brics-lookbook References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/brics) & [brics-store](http://www.brics-store.com/) My all time favorite look is minimalism, and the Brics Lookbook captures the style in absolute perfection. Brics is a brand that originates from Copenhagen and specializes in creating simple yet stunning clothing. They are focused on a vision that caters to "those who seek [individual identity within simplicity](https://www.trendhunter.com/trends/shapes-we-take) and minimalism," according to their website. Although I'm loving every ensemble from the Brics Lookbook, my favorite has to be the one made up of all orange shades. I would have never thought wearing [one color](https://www.trendhunter.com/trends/jiyongkim-fw25) could look so good! Check out the Brics Lookbook for some inspiration on how to create an amazingly simple look. **Implications** - Customers are no longer attracted to designs with only strive to seek attention from others. Designers could focus on a more clean-cut aesthetic in order to attract more shoppers. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 31% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Clean-cut Aesthetic:** Designers could focus on a more clean-cut aesthetic in order to attract more shoppers. - **Minimalist Fashion:** Customers are no longer attracted to designs that strive to seek attention from others. - **Monochromatic Styling:** Wearing one color can create an amazingly simple look. ### Where This Applies - **Fashion:** Designers could incorporate clean-cut aesthetics and minimalist fashion to attract more shoppers. - **Retail:** Retailers could curate and promote monochromatic styling to enhance the shopping experience. - **Visual Arts:** Artists and photographers can explore minimalist fashion and monochromatic styling for artistic expressions. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md)