<!-- canonical: https://www.trendhunter.com/trends/brickwell-city-center -->
<!-- robots: noindex -->

# Immersive Multi-Room Design Experiences
Over 30 Artists Designed Miami's Brickwell City Center

By Ell Smith | Published 2018-12-06 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/brickwell-city-center
References: [wallpaper](https://www.wallpaper.com/design/casacor-miami-brickell-centre-design-miami-2018) & [casacor.abril.br](https://casacor.abril.com.br/decoracao/tropicalismo-e-morar-urbano-envelopam-os-20-ambientes-da-casacor-miami-2018/)

Miami's Design Week hosts some of the most exciting and innovative exhibits of the year, but the city's Brickwell City Center is home to the most [immersive experience](https://www.trendhunter.com/trends/lumisphere-experience) the week-long event has to offer.

The space's interior has been filled with a vast collection of '[micro-environments](https://www.trendhunter.com/trends/time-signature).' This means that each room holds something completely new. As guests move around the space they'll navigate their way through rooms filled with [natural flora](https://www.trendhunter.com/trends/jardim-sol-de-janeiro) or the latest technology. Over 30 designers came together to curate each space, with each room offering a different message. The goal of the takeover at the Brickwell City Center is to encourage onlookers to think about the relationship between art, technology, nature, and design.

Image Credit: Kris Tamburello

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 64% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Immersive Multi-room Design:** Opportunities for businesses to create immersive multi-room design experiences that engage customers and foster creative thinking.
- **Micro-environments:** Potential for businesses to design unique and captivating micro-environments that offer diverse experiences within a single space.
- **Art-tech-nature Integration:** Innovative possibilities to integrate art, technology, and nature in design spaces, creating thought-provoking experiences.

### Who This Affects Most

- **Hospitality and Tourism:** Hotels and resorts can leverage immersive multi-room design concepts to enhance guest experiences and differentiate themselves from competitors.
- **Retail:** Retail stores can utilize micro-environments to create immersive shopping experiences that capture customers' attention and drive sales.
- **Art and Design Exhibitions:** Art galleries and design exhibitions can explore the integration of art, technology, and nature to captivate visitors and showcase innovative works.

## Related on Trend Hunter

- [Interactive Light Experience](https://www.trendhunter.com/trends/every-wall-is-a-door.md)
- [Immersive Nature-Inspired Design Showcases](https://www.trendhunter.com/trends/muuto-spaces.md)
- [Perception-Challenging Art Exhibitions](https://www.trendhunter.com/trends/becoming-familiar.md)
- [Material-Accented Dreamscape Exhibits](https://www.trendhunter.com/trends/dreamscape-exhibit.md)
- [Incredibly Bold Design Exhibitions](https://www.trendhunter.com/trends/memphis-miami.md)
- [Immersive Material Design Exhibits](https://www.trendhunter.com/trends/3daysofdesign-2025.md)
- [Experiential Play Pop-Ups](https://www.trendhunter.com/trends/ikea-open-house-miami.md)
- [Futuristic Immersive Lighting Experiences](https://www.trendhunter.com/trends/immersive-lighting-experience.md)
- [Desert Sanctuary Exhibits](https://www.trendhunter.com/trends/oasis.md)
