# Child-Bribing Cookie Campaigns Kids Get Cookies for Doing Chores During Bribe Your Child Week By Charlotte Joyce Kidd | Published 2015-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bribe-your-child References: [time](http://time.com/money/3996194/free-cookie-great-american-cookie/) & [greatamericancookies](http://www.greatamericancookies.com/BribeYourChild/BribeYourChild_PledgeCard.pdf) 'Great American Cookie' stores are giving out free chocolate chip cookies in honor of 'National Bribe Your Child Week.' Throughout the week, kids can print out a pledge form, fill it out and bring it to any [Great American Cookie bakery](https://www.trendhunter.com/trends/great-american-cookies-summer-range) to get a free chocolate chip cookie. The form gets kids to fill in their name as well as one task they will complete for their parents in exchange for their cookie. The American baked goods franchise is certainly not the first company to invent a holiday, but Bribe Your Child Week is pretty original and appeals to both cookie-hungry kids and the adults who want them to clean up their toys and brush their teeth before bed. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 29% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Alpha, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Bribe Your Child Week:** Great American Cookie's 'National Bribe Your Child Week' campaign promotes family bonding through incentives. - **Custom Promotional Campaigns:** Incentive-driven marketing campaigns such as Great American Cookie's 'National Bribe Your Child Week' are an effective way to engage with customers and increase sales. - **Hyper-targeted Audience Outreach:** Creating a marketing campaign, such as Great American Cookie's 'National Bribe Your Child Week', for a specific target market can increase brand awareness and customer loyalty. ### Who This Affects Most - **Fast Food:** Incentive-driven campaigns, like 'National Bribe Your Child Week', provide an opportunity for fast food franchises to engage with families. - **Retail:** Incentive-driven promotions, such as Bribe Your Child Week, provide an opportunity for retailers to engage with families, particularly parents and kids. - **Advertising:** Creating custom campaigns, such as Bribe Your Child Week, can be an effective strategy for advertising firms to engage with a specific target market. ## Related on Trend Hunter - [Cookie-Forward Branded Promotions](https://www.trendhunter.com/trends/national-cookie-days.md) - [Complimentary Lifetime Cookie Campaigns](https://www.trendhunter.com/trends/dirty-dough-free-treats-for-life.md) - [Do-Good Cookie Popsicles](https://www.trendhunter.com/trends/cookie-popsicles.md) - [Cereal-Celebrating Cookie Promotions](https://www.trendhunter.com/trends/chip-city-cookies-cereal-week.md) - [Pizza-Style Cookie Recipes](https://www.trendhunter.com/trends/pizza-cookie.md) - [Complimentary Convenience Store Cookies](https://www.trendhunter.com/trends/circle-k-national-cookie-day.md) - [Surprise-Inside Cookies](https://www.trendhunter.com/trends/insomnia-cookies-national-cookie-day.md) - [Holiday Binge Watching Cookies](https://www.trendhunter.com/trends/chip-city-cookies-and-tbs.md) - [Chocolate Holiday Dessert Campaigns](https://www.trendhunter.com/trends/international-chocottone-day.md)