# Glamorous Poolside Shoe Campaigns The Brian Atwood Spring 2013 Collection Features Flashy Heels By Ariel Weber | Published 2013-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brian-atwood-spring-2013 References: [fashiongonerogue](http://fashiongonerogue.com/eva-herzigova-gets-naked-for-brian-atwood-spring-2013-campaign-by-mert-marcus/) & [myfabulousstyle](http://www.myfabulousstyle.com/2013/02/15/eva-herzigova-for-brian-atwood/) Model Eva Herzigova poses with nothing but her glamorous heels in this sultry ad campaign for Brian Atwood Spring 2013. The model is seen wearing red lipstick, her hair styled with long wavy curls and soaking up the effervescently colored pool. Though she bares all, she is cleverly positioned to ensure that all of her lady bits are appropriately hidden. It may be distracting to see an undressed woman, but the fact that she isn't wearing clothes puts all of the attention on the fabulous and glamorous heels. Photographed by Mert & Marcus, they were able to evoke a glamorous mermaid [siren persona](https://www.trendhunter.com/trends/songs-of-siren). Though it is never advised to wear shoes in the pool, the Brian Atwood Spring 2013 ad campaign for its [high heels](https://www.trendhunter.com/trends/sergio-rossi) makes it look attractive. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Glamorous Poolside Shoe Campaigns:** Disruptive innovation opportunity: Create eye-catching ad campaigns that focus on showcasing shoes in unconventional settings. - **Flashy Heels:** Disruptive innovation opportunity: Design and market bold and attention-grabbing high-heeled shoes for fashion-forward consumers. - **Sultry Ad Campaigns:** Disruptive innovation opportunity: Develop seductive and enticing marketing strategies that capture consumers' attention and build brand allure. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Integrate technology and fashion to create interactive and immersive shopping experiences for customers. - **Photography:** Disruptive innovation opportunity: Experiment with unconventional and visually striking techniques to redefine traditional photography in advertising campaigns. - **Beauty:** Disruptive innovation opportunity: Create makeup and hairstyle trends that complement and enhance the overall impact of fashion advertising. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Pool Slide Heeled Sandals](https://www.trendhunter.com/trends/flipped-flop.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Seasonally Appropriate Footwear Capsules](https://www.trendhunter.com/trends/petals-pearls.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md)