# Whimsical Wedding Footwear The Brian Atwood Bridal Collection is Romantically Soft and Subtle By Meghan Young | Published 2013-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brian-atwood-bridal-collection References: [refinery29](http://www.refinery29.com/brian-atwood) & [brianatwood](http://www.brianatwood.com/) The Brian Atwood Bridal Collection is the Chicago-based designer's first foray into the wedding industry. Considering how coveted his [footwear creations](https://www.trendhunter.com/trends/aldo-1) are, it is surprising that it took him this long to launch such a collection. With a design for every woman, the collection features everything from [simple and sophisticated](https://www.trendhunter.com/trends/heli-kalkstein) to sculptural and dazzling. Comprised of 13 different styles, the Brian Atwood Bridal Collection is, overall, soft, feminine and sexy, with a dash of sass. The perfect 'something new' for any girl's big day, the line is set to hit stores and online in June. Ranging in price from $895 to $5,295, the collection may not be for the faint of heart, but it will truly help perfect a once-in-a-lifetime outfit. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Bridal Footwear Fashion:** Disruptive innovation opportunity: Designing wedding shoes that combine style, comfort, and affordability to cater to a wider range of brides. - **Exclusive Designer Collections:** Disruptive innovation opportunity: Collaborating with renowned designers to create limited-edition wedding collections that cater to the high-end luxury market. - **Online Retail for Bridal Fashion:** Disruptive innovation opportunity: Creating an online platform that offers a curated selection of unique and diverse wedding shoe options, providing convenience for brides-to-be. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunity: Developing sustainable and eco-friendly materials for bridal footwear to meet the growing demand for eco-conscious wedding fashion. - **Luxury Retail:** Disruptive innovation opportunity: Incorporating advanced technologies like virtual reality and augmented reality to enhance the shopping experience of high-end bridal shoe customers. - **E-commerce:** Disruptive innovation opportunity: Using artificial intelligence and machine learning algorithms to provide personalized recommendations and styling advice for brides shopping online. ## Related on Trend Hunter - [Bridal Shoe Collections](https://www.trendhunter.com/trends/bridal-shoe-collection.md) - [Sophisticated Bridal Collections](https://www.trendhunter.com/trends/champagne-era.md) - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Bridal Sandal Collections](https://www.trendhunter.com/trends/birkenstock-danielle-frankel.md) - [Powerful Modern Bridal Collections](https://www.trendhunter.com/trends/houghton-x-albright.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Minimalist Bridal Accessories Collections](https://www.trendhunter.com/trends/bridal-accessories-collection.md) - [Bridal Nail Polish Ranges](https://www.trendhunter.com/trends/bridal-nail-collection.md) - [Hotel-Inspired Bridal Collections](https://www.trendhunter.com/trends/the-st-regis-chicago-x-atelier-mira-couture.md)