# Sweet Seasonal Branding Brezza Wine Labels are Whimsical Representations of a Gentle Breeze By Susan Keefe | Published 2012-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brezza-wine References: [thedieline](http://www.thedieline.com/blog/2012/1/9/student-spotlight-brezza-wine.html) & [retaildesignblog.net](http://retaildesignblog.net/2011/12/08/walkers-packaging-by-javier-torres-gonzalez/) Design students Javier Torres Gonzalez and Carlos Alberto Montano were charged with the task of creating a [fictional brand and packaging concept](https://www.trendhunter.com/trends/edinburgh-gin-redesign) based on childhood memories. The duo selected the change of seasons as their subject and placed a particular focus on nature's breeze. The result was Brezza wine, which sports some fetching and [vibrant labels](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy). Each label and variety of wine attempts to mimic the intoxicating feeling of a year's worth of breezes. From the hot, humid winds of the summer months to the brisk and bitter gusts that accompany the winter, [Brezza Wine](https://www.trendhunter.com/trends/atmosphere-demotion) creates four individual seasonal atmospheres through it's whimsical aesthetics. Each of the four varieties of wine boast a a soft, imaginative label that evokes memories of each seasonal breeze playing across your skin. Vivid, calming and vibrant, Brezza wine offers a year-long experience. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 45% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Whimsical Branding:** Opportunity for creating fictional brands and packaging concepts that evoke childhood memories through imaginative and vibrant designs. - **Seasonal Marketing:** Potential for developing products or campaigns that highlight the change of seasons and create unique experiences for consumers. - **Nature-inspired Packaging:** Chance to innovate in the packaging industry by designing labels that mimic natural elements and evoke sensory experiences. ### Who This Affects Most - **Wine:** Disruptive opportunity for wineries to create wine varieties that evoke specific seasonal atmospheres through whimsical branding. - **Design:** Potential for designers to explore creative concepts and nostalgic themes, such as childhood memories, in brand development and packaging design. - **Marketing:** Opportunity for marketers to leverage the emotional connection to seasons and create unique experiences through seasonal marketing campaigns. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Wind-Inspired Fragrances](https://www.trendhunter.com/trends/atmosphere-demotion.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Boxed Low-ABV Wines](https://www.trendhunter.com/trends/bota-box-breeze.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md)