# Microdosing Social Tonics BRĒZ is a First-of-Its-Kind Cannabis and Lion's Mane-Infused Drink By Laura McQuarrie | Published 2023-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brez References: [DrinkBREZ](http://www.DrinkBREZ.com/)  Cannabis-curious consumers who are seeking a natural, functional alternative to alcohol will find their thirsts quenched by [BRĒZ](https://www.trendhunter.com/trends/brez-tonics), a first-of-its-kind social tonic combining cannabis with adaptogenic [Lion's Mane](https://www.trendhunter.com/trends/enriched-cannabis-beverage) mushrooms. The tonic is described as being euphoric, calming and inspiring, and useful for providing a uniquely gentle high. This [D2C](https://www.trendhunter.com/trends/pia-colada-greek-yogurt-bar) beverage with federally legal THC, CBD and Lion's Mane mushrooms stands out as a 1:1 alcohol replacement for adults, no matter their experience with alternative social tonics. As the brand says, "BRĒZ is subtle enough for cannabis-skeptical family members to try while offering a stack-able, ever-ascending experience for the connoisseur." This "microdosed cannabis in a can" helps consumers sidestep some of the more undesirable aspects of drinking alcohol, such as the regrets and hangovers that happen the day after. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 54% | Activity: 75% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Adaptogenic Social Tonics:** There is opportunity for the creation of a whole new market of natural, functional, mood-altering drinks incorporating adaptogens, cannabinoids or other natural drug compounds. - **Microdosing Beverages:** There is potential for the development of more microdosed beverages using federally legal cannabis or other compounds to replace or augment alcohol consumption. - **Cannabis-infused Euphorics:** The growth of the legal cannabis market could lead to more natural, cannabis-infused euphoric drinks for consumers interested in new alternatives to alcohol. ### Sectors Adopting This - **Beverage Manufacturing:** Beverage manufacturers can explore creating new product lines for social tonics with natural drug compounds like CBD and adaptogens like Lion's Mane mushrooms. - **Cannabis Industry:** There is opportunity for growth and innovation in the cannabis industry by creating new products for cannabis curious consumers who are seeking a natural alternative to alcohol. - **Alcohol Industry:** The alcohol industry can explore creating alternative products with lower alcohol content or incorporating natural compounds that complement or replace the effects of alcohol. ## Related on Trend Hunter - [Microdose-Friendly Enriched Cannabis Beverages](https://www.trendhunter.com/trends/enriched-cannabis-beverage.md) - [Feel-Good Functional Tonics](https://www.trendhunter.com/trends/brez-tonics.md) - [Bold Hemp-Derived Spirits](https://www.trendhunter.com/trends/brez-spirit.md) - [Social Connection Cannabis Drinks](https://www.trendhunter.com/trends/herbal-oasis-social-tonics.md) - [Refreshing Adaptogen Tonics](https://www.trendhunter.com/trends/brez-flow.md) - [Microdosed Social Tonics](https://www.trendhunter.com/trends/non-alcoholic-afterdream.md) - [Cannabis-Infused Spirits](https://www.trendhunter.com/trends/nowadays.md) - [Low-Dose Cactus Waters](https://www.trendhunter.com/trends/magic-cactus.md) - [THC-Infused Social Tonics](https://www.trendhunter.com/trends/willies-remedy-plus.md)