# Feel-Good Functional Tonics BRĒZ's New Wellness-Forward Beverages Support Intentional Drinking By Laura McQuarrie | Published 2025-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brez-tonics References: [prnewswire](https://www.prnewswire.com/news-releases/brz-unveils-four-new-functional-tonics-and-expands-national-retail-presence-with-sprouts-rollout-302495819.html) & [drinkbrez](https://www.drinkbrez.com/)  [BRĒZ](https://www.trendhunter.com/trends/brez) expanded its lineup with four new functional beverages—two THC-infused and two non-infused—made with adaptogens, [functional mushrooms, and botanicals](https://www.trendhunter.com/trends/adapt-drinks) to uplift, relax and support everyday moments. While [ELEVATE](https://www.trendhunter.com/trends/elevate) is a CBD/THC-free Strawberry Mango tonic that delivers an energizing boost with caffeine, lion's mane and nootropics, DRIFT is a THC-infused tonic with a Blueberry Lotus flavor and benefits from mushrooms and adaptogens to ease tension and support winding down. The functional BRĒZ lineup additionally introduces AMPLIFY (THC-infused) and DREAM (CBD/THC-free.) "Since our inception, BRĒZ's mission has been to reduce human suffering and maximize human potential," said Aaron Nosbisch, Founder & CEO of BRĒZ, "We are furthering this mission with the change to a functional beverage company focused on crafting products to support our customers at any time of day." ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 79% | Activity: 85% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Adaptogenic Beverages:** Adaptogens integrated into beverages offer consumers a natural way to manage stress and enhance mood, paving the way for innovations in personalized wellness drinks. - **Cannabis-infused Tonic Innovation:** THC and CBD-infused tonics are disrupting traditional beverage categories by providing recreational and functional benefits, potentially leading to new product niches within the cannabis market. - **Nootropic Drink Evolution:** Harnessing nootropics in beverages presents an opportunity to create functional drinks that offer cognitive enhancements, reshaping how consumers approach mental performance support. ### Industries Being Reshaped - **Functional Beverage Industry:** The rise of wellness-forward tonics with ingredients like adaptogens and nootropics is redefining the functional beverage market by addressing mental and physical health needs. - **Cannabis-infused Products:** Cannabis-infused beverages are emerging as a pivotal segment within the cannabis products industry, offering unique consumption experiences that blend relaxation and functionality. - **Wellness and Health Supplements:** The intersection of wellness drinks and health supplements is fostering a new industry focus that merges liquid nutrition with supplemental health advantages. ## Related on Trend Hunter - [Microdosing Social Tonics](https://www.trendhunter.com/trends/brez.md) - [Refreshing Adaptogen Tonics](https://www.trendhunter.com/trends/brez-flow.md) - [Microdose-Friendly Enriched Cannabis Beverages](https://www.trendhunter.com/trends/enriched-cannabis-beverage.md) - [Bold Hemp-Derived Spirits](https://www.trendhunter.com/trends/brez-spirit.md) - [Ready-to-Mix Functional Beverages](https://www.trendhunter.com/trends/brelixi.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Social THC Botanical Beverages](https://www.trendhunter.com/trends/new-sparkling-thc-beverage.md) - [Functional Mushroom Beverages](https://www.trendhunter.com/trends/high-ground-elixirs.md)