# Bold Hemp-Derived Spirits BRĒZ SPIRIT is an Alternative to Traditional Liquors By Debra John | Published 2025-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brez-spirit References: [drinkbrez](https://www.drinkbrez.com/1) & [instagram](https://www.instagram.com/drinkbrez/1)  [BRĒZ SPIRIT](https://www.trendhunter.com/trends/brez) is a hemp-derived, [non-alcoholic spirit](https://www.trendhunter.com/trends/functional-spirits) designed as an alternative to traditional liquors such as gin, tequila, and vodka. By "incorporating micronized actives and nano-emulsified lion’s mane, it provides a functional beverage option that delivers a balanced sensory experience without alcohol." This innovative formulation caters to those seeking a mindful approach to social drinking. With each 1.5oz serving, BRĒZ SPIRIT contains "5mg THC, 10mg CBD, and 2,200mg of lion’s mane, offering a clear-headed yet euphoric effect. To enhance its appeal, it is lightly sweetened with agave and features a refined flavor profile with notes of Italian lemon and elderflower." Whether enjoyed on its own or as a [cocktail ingredient](https://www.trendhunter.com/trends/cantrip-elixir), it provides a versatile drinking experience. Available in a 750ml bottle, BRĒZ SPIRIT offers approximately 15 servings. Moreover, by combining functionality with an alcohol-free formulation, it presents a contemporary alternative that aligns with evolving preferences in mindful drinking. Image Credit: BR?Z ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 78% | Activity: 71% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Functional Beverage Innovation:** The rise of beverages incorporating active ingredients like THC, CBD, and lion's mane showcases a shift towards functional drinks that enhance the consumption experience without alcohol. - **Mindful Drinking Movement:** As more consumers seek alternatives to alcohol, the development of hemp-derived spirits reflects a growing interest in healthier, mindful social drinking experiences. - **Alcohol-free Mixology:** The demand for sophisticated, alcohol-free cocktails propels the innovation of spirits like BRĒZ SPIRIT, catering to consumers who prefer complexity in flavor without the intoxication. - **Hemp Utilization in Beverages:** The use of hemp-derived ingredients in beverages demonstrates a unique approach to expanding the hemp industry's reach by infusing it into lifestyle products. ### Industries Being Reshaped - **Non-alcoholic Beverage Industry:** With increasing consumer awareness and interest in non-alcoholic options, the industry is evolving to accommodate a variety of innovative sober lifestyle products. - **Adaptogen-enriched Products:** The infusion of adaptogenic mushrooms such as lion’s mane into beverages opens new avenues for the mushroom industry to target health-conscious consumers. - **Cannabis-infused Products:** Innovations using THC and CBD in products like hemp-derived spirits signify an expansion of the cannabis industry's realm beyond traditional consumption methods. ## Related on Trend Hunter - [Microdosing Social Tonics](https://www.trendhunter.com/trends/brez.md) - [Microdose-Friendly Enriched Cannabis Beverages](https://www.trendhunter.com/trends/enriched-cannabis-beverage.md) - [Feel-Good Functional Tonics](https://www.trendhunter.com/trends/brez-tonics.md) - [Refreshing Adaptogen Tonics](https://www.trendhunter.com/trends/brez-flow.md) - [Cannabis-Infused Spirits](https://www.trendhunter.com/trends/nowadays.md) - [Zero-Proof THC Spirit Alternatives](https://www.trendhunter.com/trends/ellora-by-crescent-canna.md) - [Ready-to-Mix Functional Beverages](https://www.trendhunter.com/trends/brelixi.md) - [Functional Non-Alcoholic Spirits](https://www.trendhunter.com/trends/aplos.md) - [Cocktail-Ready Hemp Spirits](https://www.trendhunter.com/trends/cantrip-elixir.md)