# Low-Calorie Vegan Ice Creams The New Breyers Dairy-Free Ice Cream is a Source of Protein By Michael Hemsworth | Published 2019-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breyers-dairyfree-ice-cream References: [talkingretail](https://www.talkingretail.com/products-news/frozen/breyers-expands-into-dairy-free-with-vegan-launch-21-03-2019/) The [Breyers](https://www.trendhunter.com/trends/breyers-ice-cream) Dairy-Free Ice Cream is a new frozen dessert for consumers who are looking for a way to avoid dairy and other animal ingredients. The ice cream boasts a low-calorie profile that contains just 330 calories per tub to make it a more acceptable option to finish off when compared to traditional dairy-based ice creams. While dairy-free, the ice cream also features a lower sugar and higher protein profile compared to other options on the market to address the need for more health-focused prepackaged vegan fare. VP for Refreshments at [Unilever](https://www.trendhunter.com/trends/oatmeal-dream-pie) UK Noel Clarke spoke about the inspiration behind the new Breyers Dairy-Free Ice Cream saying, "The lower-calorie segment is growing fast and Breyers has been a key factor in the category’s success – it is one of Unilever’s most successful brand launches in ice cream in the last five years. To take it to the next level, we are introducing a new vegan-friendly flavor to open up the brand to even more consumers who enjoy a [dairy-free diet](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series)." ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 21% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Low-calorie Vegan Food:** Opportunities for innovation in the development of plant-based food products with lower caloric content. - **Health-focused Vegan Products:** Opportunities for innovation in creating plant-based food products with better nutritional profiles and that cater to health-conscious consumers. - **Plant-based Alternative Food Market Growth:** Opportunities for innovation in developing more plant-based food products and leveraging the growing trend towards sustainable, ethical, and healthy food options. ### Industries Being Reshaped - **Food and Beverage:** Opportunities for innovation in creating more plant-based food options that cater to ethical, sustainable, and health-conscious consumers. - **Vegan and Vegetarian Food Market:** Opportunities for innovation in developing plant-based food products to cater to the growing demand by vegan and vegetarian consumers. - **Frozen Desserts Market:** Opportunities for innovation in developing plant-based frozen dessert options to cater to consumers looking for healthier and ethical dessert options. ## Related on Trend Hunter - [Satiating High-Protein Ice Creams](https://www.trendhunter.com/trends/highprotein-ice-cream.md) - [Vegan-Friendly Frozen Dessert Products](https://www.trendhunter.com/trends/ice-cream-range.md) - [High-Fiber Protein Ice Creams](https://www.trendhunter.com/trends/highprotein-ice-cream-range.md) - [Sugar-Free High-Protein Ice Creams](https://www.trendhunter.com/trends/high-protein-ice-cream.md) - [Frozen Low-Sugar Protein Desserts](https://www.trendhunter.com/trends/protein-pints-flavor.md) - [Low-Sugar Ice Cream Brands](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand.md) - [Nutrition-Minded Frozen Desserts](https://www.trendhunter.com/trends/blue-bell-pro.md) - [Vegan Imitation Ice Creams](https://www.trendhunter.com/trends/brave-robot.md) - [Freeze-Dried Protein Ice Creams](https://www.trendhunter.com/trends/freezedried-protein-ice-cream.md)