# Youthful Ice Cream Campaigns Breyers CarbSmart's "Anti-Aging Cream" Supports Feeling Youthful By Laura McQuarrie | Published 2024-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breyers-carbsmart References: [investorsobserver](https://www.investorsobserver.com/news/qm-pr/8851522073512367) & [breyers](http://www.breyers.com/antiagingcream)  Beyond healthy living and staying active, aging well involves feel-good activities that contribute to feeling younger and more vibrant, and [Breyers CarbSmart](https://www.trendhunter.com/trends/carbsmart-cafe) is getting this message to consumers with a new kind of "Anti-Aging Cream." Positioned as Anti-Aging Cream, Breyers CarbSmart boasts just three to five net grams and 60 to 150 calories per serving, sharing a sweet way for all ages to indulge. According to an online survey conducted recently with 1,000 Americans, more than 83% of Americans over the age of 55 say eating their favorite sweet treat, including [frozen dessert](https://www.trendhunter.com/trends/branded-frozen-desserts), makes them feel more youthful than getting rid of wrinkles. To help everyone feel a little more youthful, Breyers CarbSmart brought back multi-award-winning actress and singer Bernadette Peters, who served as the brand's spokesperson in the early 90s. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 67% | Activity: 70% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Feel-good Food Marketing:** Leveraging emotional well-being and nostalgia, brands are effectively positioning indulgent products as part of a youthful lifestyle. - **Celebrity Brand Endorsements:** Brands are increasingly using familiar faces from the past to draw on nostalgia and attract a mature demographic through emotional connection. - **Low-carb Health Foods:** Health-conscious consumers are showing a rising preference for low-carb options that offer indulgence without compromising dietary goals. ### Sectors Adopting This - **Food and Beverage:** The food and beverage sector is seeing a surge in demand for products that combine health benefits with emotional well-being features. - **Marketing and Advertising:** Marketing strategies are increasingly focusing on emotional appeal and nostalgia to connect with aging populations. - **Health and Wellness:** The health and wellness industry is expanding its scope to include emotional well-being as a crucial component of aging gracefully. ## Related on Trend Hunter - [Low-Sugar Ice Cream Brands](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand.md) - [American Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/breyers-ice-cream.md) - [Ice Cream-Inspired Superbowl Campaigns](https://www.trendhunter.com/trends/nicefrank.md) - [Frozen Dessert Alternatives](https://www.trendhunter.com/trends/blue-cream.md) - [Premium Full-Fat Ice Creams](https://www.trendhunter.com/trends/betterwith-ice-cream.md) - [Low-Sugar Ice Cream Treats](https://www.trendhunter.com/trends/nestlfroneri-ice-creams.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Everyday Athlete Campaigns](https://www.trendhunter.com/trends/halo-top-athletes.md) - [Naturally Sweet Ice Creams](https://www.trendhunter.com/trends/denada.md)