# Hybrid Confection Ice Creams Breyers' 2in1 Tubs are Packed with Cookie & Candy Combinations By Laura McQuarrie | Published 2018-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breyers-2in1 References: [prnewswire](https://www.prnewswire.com/news-releases/new-breyers-2in1s-bring-twice-the-fun-to-every-spoonful-300634961.html) & [promo.breyers](http://promo.breyers.com/2in1/) Over time there have been many co-branded ice cream products to be launched, but Bryers 2in1 aims to give consumers a taste of even more of their favorite flavors in a single bite. The newly launched Bryers 2in1 collection includes four types of extra-indulgent ice cream products that are swirled with cookies and candies, including Oreo Chips Ahoy! in a base of vanilla ice cream and [Snickers](https://www.trendhunter.com/trends/snickers-ice-cream-x-travis-hunter-twopack) [M&M's](https://www.trendhunter.com/trends/ice-cream-products) in caramel ice cream. While those with a sweet tooth have been able to enjoy varieties like Oreo and Reece's ice cream on their own as single flavors, these hybrid frozen desserts are packed with even more flavor and texture. The two-in-one ice cream treats are being launched in 48-ounce tubs alongside a new and improved range of [Breyers](https://www.trendhunter.com/trends/unilevers-the-ice-cream-shop) Cookies and Candies. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 33% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hybrid Confection Ice Creams:** Creating ice cream products that combine multiple cookie and candy flavors in one bite. - **Indulgent Ice Cream Experiences:** Providing consumers with extra-flavorful and textured frozen desserts. - **Co-branded Ice Cream Innovations:** Collaborating with popular cookie and candy brands to create unique ice cream flavors. ### Industries Being Reshaped - **Frozen Dessert Industry:** Opportunity to offer innovative ice cream products that combine cookie and candy flavors. - **Confectionery Industry:** Collaboration possibilities with ice cream brands to create co-branded confectionery products. - **Packaged Dessert Industry:** Developing new and improved ice cream product lines with added cookies and candies for enhanced taste. ## Related on Trend Hunter - [Swirl-Textured Ice Creams](https://www.trendhunter.com/trends/sundae-swirls.md) - [Hybrid Formula Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-chewy-gooey-cookie.md) - [Soft Swirled Dessert Pints](https://www.trendhunter.com/trends/twist-pints.md) - [Dual-Flavor Ice Cream Bars](https://www.trendhunter.com/trends/turkey-hill-dipped-duos.md) - [Hybrid Brownie Ice Creams](https://www.trendhunter.com/trends/brookie-ice-cream.md) - [Specialty Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cookies-in-ice-cream.md) - [Branded Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-ice-cream-products.md) - [Textural Ice Cream Treats](https://www.trendhunter.com/trends/cadbury-ice-cream-range.md) - [Cookie-Themed Ice Cream Menus](https://www.trendhunter.com/trends/cold-stone-creamery-summer-treats.md)