# Political Tattoo Parlors This Pop-Up Parlor Helps People Share Their Stance on Brexit in the UK By Laura McQuarrie | Published 2016-06-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brexit-in-the-uk References: [prexamples](http://prexamples.com/2016/06/free-brexit-tattoos-being-offered-today-in-london/) Ahead of the [EU](https://www.trendhunter.com/trends/regenerative-aesthetics1) Referendum, [Saatchi London](https://www.trendhunter.com/trends/sweet-suspicion) launched a [pop-up tattoo parlor](https://www.trendhunter.com/trends/inked-out) in order to encourage the public to think about the permanence of their vote on Brexit in the UK. Getting inked at 'Brexit Tattoos' is free and this is supported by a shop motto that reminds: "It’s your choice but it’s permanent." As well as this being a phrase that's the focal point of many of the tattoos offered at this pop-up, other dynamic designs include words and messages like "Forever," "Bye Bye Britain" and "The Future is Unclear," which are depicted alongside evil-looking political characters and imagery. Whether or not anyone actually decides to get tattooed at Brexit Tattoos, it succeeds as an awareness-raising stunt. This is one of many Brexit campaigns that uses an unconventional means to garner youth support of continuing British membership in the EU. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 64% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Political Tattoos:** Efforts to persuade people on social and political issues through tattoos. - **Pop-up Campaigns:** Creating short-term experiences to generate awareness and engagement on political issues. - **Unconventional Political Messaging:** Using non-traditional methods of communication and marketing to target younger and diverse demographics. ### Sectors Adopting This - **Tattoo:** The tattoo industry could offer targeted tattoos with specific messages related to social and political issues. - **Marketing and Advertising:** Marketing and advertising agencies can provide their clients innovative and unconventional ways to target diverse demographics with political messaging. - **Political Campaigns:** Political campaigns could use pop-up campaigns, tattoo parlors, and other unconventional methods to reach underrepresented and diverse demographics. ## Related on Trend Hunter - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Tattoo-Committed Coffee Incentives](https://www.trendhunter.com/trends/punk-bunny-coffee.md) - [Unusual Food Tattoo Challenges](https://www.trendhunter.com/trends/omaha-steak.md) - [Supermarket Temporary Tattoos](https://www.trendhunter.com/trends/specialbuy-temporary-tattoos.md) - [Transformative Survivor Tattoos](https://www.trendhunter.com/trends/mark-of-life.md) - [Beauty Tattoo Pop-Ups](https://www.trendhunter.com/trends/black-vinyl-lip-stain.md) - [In-Store Tattoo Parlors](https://www.trendhunter.com/trends/cookies-tattoo.md) - [Tattoo Cover-Up Collaborations](https://www.trendhunter.com/trends/sixty-ink.md) - [British Beer Voting Campaigns](https://www.trendhunter.com/trends/brixton-brewery-yes-we-cans-campaign.md)