# Real-Ingredient RTD Margaritas Brewt's Makes "Premium, Normal Cocktails" Like a Lavender Marg By Laura McQuarrie | Published 2026-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brewts References: [thedieline](https://thedieline.com/brewts-bucks-na-trends-with-a-boozy-rtd-margarita-range-set-in-a-fantastical-airbrushed-world/) & [drinkbrewts](https://drinkbrewts.com/collections/shop)  There are countless [canned margaritas](https://www.trendhunter.com/trends/cointreau-cocktail-twists-margaritas) and spicy margaritas on the market today, but Brewt's puts its own stamp on these classics, and also offers a fresh twist on one of the top-selling cocktails in the United States with bold, inventive flavors. For good reason, Brewt's Classic Margarita and Spicy Margarita (both made with real tequila, real lime juice and boasting 10% ABV) are bestsellers, but so are other enticing options like Brewt's Spicy Mango Marg and [Cucumber Marg](https://www.trendhunter.com/trends/cucumber-margarita-mix), offering a hint of heat or a touch of refreshment as desired. Perhaps the most novel of all is Brewt's Lavender Marg, a [bar-quality riff on the classic margarita](https://www.trendhunter.com/trends/sierra-tequila-margaritas) with premium blanco tequila, Yucatán lime juice, orange blossom water, organic cane sugar, and natural lavender flavor. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 67% | Activity: 59% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Real-ingredient Cocktails:** Premium canned cocktails made with recognizable spirits, juices, and sweeteners create space for brands to challenge artificial RTD formulas with more transparent, bar-quality positioning. - **Botanical Flavor Twists:** Lavender, orange blossom, and cucumber notes signal a shift toward aromatic cocktail profiles that can differentiate familiar drink formats through sensory novelty. - **Elevated Margarita Formats:** Classic margaritas are being reworked with spicy, tropical, and refreshing variations, giving beverage companies room to build premium portfolios around a proven cocktail base. ### Where This Applies - **Ready-to-drink Alcohol:** Real tequila, higher ABV levels, and premium ingredient claims are reshaping canned cocktails into more sophisticated alternatives to traditional convenience alcohol. - **Premium Spirits:** Blanco tequila and craft-inspired recipes in RTD formats blur the line between bottled spirits and prepared cocktails, expanding premiumization beyond the home bar. - **Flavor Innovation:** Natural botanicals, fruit heat combinations, and regional citrus cues point to new product development pathways that make mainstream cocktails feel more distinctive. ## Related on Trend Hunter - [Ready-to-Pour Canned Tequila Cocktails](https://www.trendhunter.com/trends/cuervo-canned-cocktails.md) - [Sweet Shop-Inspired Cocktails](https://www.trendhunter.com/trends/brewdog-canned-cocktails.md) - [Zero-Proof Canned Cocktails](https://www.trendhunter.com/trends/rtd-ritual-zero-proof.md) - [Sparkling Cocktail Cans](https://www.trendhunter.com/trends/white-claw-clawtails.md) - [Nostalgic Canned Cocktails](https://www.trendhunter.com/trends/all-shook-up-cocktail.md) - [Canned Collaboration Retailer Cocktails](https://www.trendhunter.com/trends/spicy-mango-margarita.md) - [Design-Led Cocktail RTD Range](https://www.trendhunter.com/trends/nicholson-rtds.md) - [Mezcal-Based Margarita Refreshments](https://www.trendhunter.com/trends/zacalita.md) - [Celebrity-Backed RTD Campaigns](https://www.trendhunter.com/trends/action-bronsons.md)