# Historically-Themed Lagers This Beer Combines European Brewing Techniques with American Hops By Katherine Pendrill | Published 2015-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brewing-techniques References: [pastemagazine](http://www.pastemagazine.com/articles/2014/09/guinness-blonde-american-lager-review.html) & [guinness](http://www.guinness.com/en-us/guinness-blonde-lager.html) Guinness is selling a fusion beer that combines advanced European brewing techniques with quality American hops. Although Guinness is known for its [signature stout](https://www.trendhunter.com/trends/guinness-unveiled), this blonde lager offers a different kind of drinking experience. The new Guinness Blonde American Lager is part of a collaboration between the Guinness Master Brewers in Ireland and their American US Master Brewer counterparts. The fusion beer is made using traditional European brewing techniques and high-quality American ingredients. The beer is brewed at the Latrobe Brewery in Pennsylvania, which is also the home of Rolling Rock Pale Lager. The result of this unique collaboration is a light and flavorful beer that is similar to the [American pale lager's](https://www.trendhunter.com/trends/three-floyds) of the 1930s. The new Guinness Blonde American Lager demonstrates that the iconic brewing company is beginning to experiment with new beer varieties. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 56% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **European-american Fusion Beers:** There is potential for more European-American fusion beer collaborations between traditional European brewers and US Master Brewers. - **Alternative Beer Offerings From Iconic Brands:** Iconic beer brands may continue to experiment with new beer varieties and expand beyond their signature offerings. - **Historically-themed Beers:** There is potential for more historically-themed beers that offer a unique drinking experience based on traditional brewing techniques and ingredients. ### Industries Being Reshaped - **Brewing:** The brewing industry can explore new beer varieties and collaborations to appeal to changing consumer tastes. - **Hospitality:** The hospitality industry can leverage these unique beer offerings to attract customers with a thirst for novel experiences. - **Event Planning:** Event planners can explore historically-themed beer options to create unique drinking experiences that appeal to guests. ## Related on Trend Hunter - [Light-Bodied Blonde Ales](https://www.trendhunter.com/trends/lightbodied-blonde-ale.md) - [Alcoholic Cold-Brew Coffee Drinks](https://www.trendhunter.com/trends/cold-brew-coffee-beer.md) - [Flagship Light Lagers](https://www.trendhunter.com/trends/light-lagers.md) - [Reimagined Classic Beer Campaigns](https://www.trendhunter.com/trends/a-lovely-day.md) - [Deftly Balanced Oktoberfest Lagers](https://www.trendhunter.com/trends/oktoberfest-lager.md) - [Ancient Grain Lagers](https://www.trendhunter.com/trends/fonio-lager.md) - [Rejuvenated Heritage Lagers](https://www.trendhunter.com/trends/heritage-lager.md) - [Outdoorsy Harvest Lagers](https://www.trendhunter.com/trends/amber-harvest-lager.md) - [Unfiltered German-Style Lagers](https://www.trendhunter.com/trends/germanstyle-lager.md)