# Playful Alcoholic Kombucha Brewhaha Showcases Its Brand Identity Through Its Packaging By Amy Duong | Published 2020-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brewhaha References: [packagingstrategies](https://www.packagingstrategies.com/articles/95342-alcoholic-kombucha-brings-together-brand-packaging-design) Brewhaha is a brand that specializes in [hand-brewed alcoholic kombucha](https://www.trendhunter.com/trends/mate-maker) and it captures a unique packaging identity with the help of Denomination. Denomination is a drink design specialist and the duo work together to showcase a playful aura of Brewhaha. The overall visual aesthetic of the bottles play with copyrighting and what the brand describes as the 'odd nature of kombucha." It is brewed with a live yeast culture recognized as 'mother.' The beverage is enclosed in a brown beer bottle that has a crown cap closure at the top and packaging reminiscent of that on craft beer. There are [playful images that push boundaries](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle) of the imagination including a bearded gymnast, mad magician, and dear leader, creating "idiosyncratic" characters. Image Credit: Brewhaha ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Alcoholic Kombucha Trend:** The rise of alcoholic kombucha presents opportunities for brands to create playful and unique packaging that appeals to younger consumers. - **Craft Beer Packaging Trend:** Craft beer-inspired packaging for alcoholic kombucha can bring a sense of authenticity and appeal to the growing craft beverage market. - **Unconventional Branding Trend:** Unconventional and idiosyncratic branding can help kombucha brands stand out in a crowded market and attract attention from consumers seeking new and unique experiences. ### Where This Applies - **Alcoholic Beverage Industry:** The alcoholic kombucha trend offers growth opportunities for breweries and beverage companies looking to tap into the market of health-conscious consumers seeking alternative alcoholic beverages. - **Packaging Design Industry:** The demand for eye-catching and unique packaging for alcoholic kombucha presents opportunities for packaging design companies to create innovative designs that capture the playful nature of the product. - **Health and Wellness Industry:** The popularity of alcoholic kombucha aligns with the growing consumer interest in healthier alcoholic options, creating opportunities for health and wellness brands to expand their offerings into the alcoholic beverage space. ## Related on Trend Hunter - [Midwest Kombucha Rebranding Initiatives](https://www.trendhunter.com/trends/island-city-kombucha.md) - [Aluminum-Packaged Kombuchas](https://www.trendhunter.com/trends/mortal-kombucha.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Authentic Boozy Craft Kombuchas](https://www.trendhunter.com/trends/craft-kombucha.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Mystical Fermentation Beverages](https://www.trendhunter.com/trends/moon-juice-kombucha.md) - [Sessionable Canned Kombuchas](https://www.trendhunter.com/trends/koe.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Blueberry-Spiked Hard Kombuchas](https://www.trendhunter.com/trends/blueberry-hard-kombuchas.md)