# Colorful Infinity-Inspired Branding This New Co-op Brewery Branding is Bold, Friendly and Unique By Farida Helmy | Published 2014-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brewery-branding References: [designworklife](http://www.designworklife.com/2014/02/21/little-fair-state-brewing-cooperative-identity-and-collateral/) & [littleco](http://www.littleco.com/project/fair-state-brewing-cooperative/) Minneapolis design firm Little has recently created a creative and visually appealing brewery branding identity for [Fair State Brewing Cooperative](https://www.trendhunter.com/trends/tcho-lemon-twist) that just works. As Minnesota’s first cooperative brewery, the Fair State Brewing Cooperative wanted to make a bang with its [bold and very colorful](https://www.trendhunter.com/trends/range-of-beers) infinity-inspired brewery branding identity to portray the co-op's focus on producing exquisitely crafted beer and building a strong sense of community. "Inspired by this passion, we are developing a unique brand position, naming, identity system, website, packaging and merchandise that reflect the brewery’s one-for-all feel. At the heart of the identity is the iconic “infinity beer”, which speaks to the unending connection between brewer and community and the joy to be found in a collective perspective," says the design team at Little. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 21% | Activity: 70% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Bold Brewery Branding:** Unconventional and visually stunning brewery branding that stands out in a crowded market. - **Community-centric Branding:** Branding that emphasizes the sense of community and connection between brewer and consumers. - **Infinity-inspired Design:** Creative use of the infinity symbol in branding to represent the endless possibilities and connections in the brewery's products and community. ### Sectors Adopting This - **Craft Beer:** Craft breweries can explore unconventional branding strategies to differentiate themselves and connect with consumers on a deeper level. - **Graphic Design:** Graphic designers can take inspiration from this bold and visually appealing brewery branding project to create impactful and unique designs for their clients. - **Cooperative Businesses:** Cooperative businesses can adopt community-centric branding to reinforce their values and build a strong sense of loyalty among their members. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Refreshingly Bold Beer Campaigns](https://www.trendhunter.com/trends/all-day-ipa.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Bright Brand Identity Updates](https://www.trendhunter.com/trends/big-hug-1.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Midwest Kombucha Rebranding Initiatives](https://www.trendhunter.com/trends/island-city-kombucha.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)