# Rewarding Reusable Coffee Tumblers Starbucks' Brewed Refill Tumbler Comes with Unlimited Coffee By Katherine Pendrill | Published 2018-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brewed-refill-tumbler References: [delish](https://www.delish.com/food-news/a25441374/starbucks-free-coffee-with-reusable-cup/) If you're looking for a gift that keeps on giving, [Starbucks](https://www.trendhunter.com/trends/red-cup-day)' Brewed Refill Tumbler may be the ultimate present. Starbucks' Brewed Refill Tumbler is a [sleek, 16-ounce stainless steel silver tumbler](https://www.trendhunter.com/trends/alessi-buri-tumbler) decorated with faint silver squares. However, this isn't just any [reusable coffee cup](https://www.trendhunter.com/trends/reborn-coffee). With the purchase of this particular $40 tumbler, you can enjoy a free Grande brewed hot coffee or hot tea for the entire month of January. That means that if you use the tumbler everyday in January, you'll save nearly $50 on coffee. Even if you only go 14 times, you'll cover the cost of the tumbler. If you're a coffee addict looking for a way to save on your daily cup of joe, you'll want to pick up the Starbucks Brewed Refill Tumbler. Image Credit: Starbucks. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 27% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Reusable Coffee Tumblers:** Opportunity for businesses to create innovative and eco-friendly coffee tumblers with added incentives. - **Subscription-based Rewards:** Disruptive innovation opportunity to offer monthly subscription rewards for frequent customers in various industries. - **Cost-saving Loyalty Programs:** Potential for businesses to implement loyalty programs that offer substantial savings for frequent customers. ### Industries Being Reshaped - **Coffee Industry:** Opportunity to introduce unique refillable coffee tumblers and loyalty programs to attract and retain customers. - **Food and Beverage Retail:** Disruptive innovation opportunity for retailers to create subscription-based rewards programs to build customer loyalty. - **Retail Industry:** Potential for retailers across different sectors to introduce cost-saving loyalty programs to increase customer retention. ## Related on Trend Hunter - [Complimentary Reusable Cafe Cups](https://www.trendhunter.com/trends/red-cup-day.md) - [Reusable Holiday Cup Giveaways](https://www.trendhunter.com/trends/free-reusable-red-cup-giveaway.md) - [Charming Cartoon Cafe Cups](https://www.trendhunter.com/trends/reusable-cup-giveaway.md) - [Iconic Reusable Red Cups](https://www.trendhunter.com/trends/reusable-red-cup-giveaway.md) - [Free QSR Coffee Discounts](https://www.trendhunter.com/trends/starbucks-monday.md) - [Co-Branded Hydration Tumblers](https://www.trendhunter.com/trends/starbucks-x-stanley.md) - [Custom Apron-Wearing Tumblers](https://www.trendhunter.com/trends/custom-stainless-steel-bottle.md) - [Reusable Straw Promotions](https://www.trendhunter.com/trends/starbucks-reusable-straw.md) - [Halloween QSR Drinkware](https://www.trendhunter.com/trends/halloween-qsr-drinkware.md)