# Planet-Friendly Pale Ales BrewDog Planet Pale Boasts Pineapple and Lime Flavors By Michael Hemsworth | Published 2021-09-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/brewdog-planet-pale References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/brewdog-rolls-out-planet-friendly-beer-14-09-2021/) & [brewdog](https://www.brewdog.com/uk/) The [BrewDog Planet](https://www.trendhunter.com/trends/collaborative-vegan-beer) Pale beer is arriving in the UK to replace the brand's original pale ale and provide consumers with a more sustainable option to enjoy. The beer is achieved using session-strength grassy hops to achieve pineapple and lime flavors, while also featuring an ABV of 4.3%. The beer comes in single 440ml cans priced at £2.25 each, while patrons can also pick up four-packs of 330ml cans priced at £5. Head of Customer Marketing at BrewDog Alex Dullard spoke further on the launch of the BrewDog Planet Pale pale ale saying, "Following the re-launch of Lost Lager in the spring, we established that 70% of beer drinkers are more likely to purchase a beer made in a [sustainable way](https://www.trendhunter.com/trends/hop-foundry), presenting a huge opportunity to grow frequency and penetration with a planet-friendly beer offering, that can be enjoyed responsibly. With its sub-5% ABV, new BrewDog Planet Pale, offers a solution for retailers that balances session-ability with flavour, providing the sweet spot for this style of beer.” ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 51% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Beer:** Breweries can explore ways to produce sustainable beer to attract eco-conscious consumers. - **Session-strength Hops:** Researching alternative ingredients such as grassy hops can provide new flavors for beer enthusiasts who prefer lighter brews. - **Responsibly Enjoyable Beer:** Creating sub-5% ABV beers can be a marketing strategy to reach health-conscious consumers while still providing flavor and session-ability. ### Industries Being Reshaped - **Brewing Industry:** Breweries can innovate their brewing process to produce planet-friendly and healthier beers for eco-conscious and health-conscious customers. - **Alcohol Retail Industry:** Retailers can offer a selection of sustainable, sessionable, and responsibly enjoyable beers that cater to consumers' changing lifestyle choices and preferences. - **Alternative Ingredient Industry:** Alternative ingredient producers can focus on producing ingredients such as session-strength grassy hops to provide new flavors that align with craft beer drinkers' preferences for lighter brews. ## Related on Trend Hunter - [Collaborative Vegan Beers](https://www.trendhunter.com/trends/collaborative-vegan-beer.md) - [Low-Calorie Hazy Pale Ales](https://www.trendhunter.com/trends/hazy-pale-ale.md) - [Sustainable Surplus Bread Beers](https://www.trendhunter.com/trends/toast-brewing-and-tiny-rebel.md) - [Refreshing Low-ABV Lagers](https://www.trendhunter.com/trends/brewdog-cold-beer-lager.md) - [Fruity Collaboration Retailer Beers](https://www.trendhunter.com/trends/brewdog-beers.md) - [Low-Calorie Pale Ales](https://www.trendhunter.com/trends/locals-light-cloudy-pale.md) - [Keg-Only Beers](https://www.trendhunter.com/trends/fusion-pale-ale.md) - [Brewed Beer-Scented Deodorants](https://www.trendhunter.com/trends/punk-ipa.md) - [Sustainable Solar-Powered Beers](https://www.trendhunter.com/trends/oakham-sun-city.md)