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# Mini Brewery-Branded Hotels
BrewDog Kennels is a Mini Hotel Concept by the BrewDog Brewery

By Katherine Pendrill | Published 2019-11-22 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/brewdog-kennels
References: [delish](https://www.delish.com/food-news/a51820/beer-hotel-brew-dog/) & [instagram](https://www.instagram.com/p/B41--m-g_BK/)

Following the success of its DogHouse hotel in Columbus, Ohio, the Scottish brewery BrewDog has announced the launch of its new [BrewDog Kennels](https://www.trendhunter.com/trends/brewdog-kitchen) project.

BrewDog Kennels will be similar to BrewDog's existing hotels, but on a smaller scale and in more locations. Essentially, BrewDog Kennels are mini hotels with two to six rooms above the brewery's bar. In keeping with the beer-loving theme, there will be a beer fridge in every room, as well as a record player with vinyls and a real guitar. The hotels are also [pet-friendly](https://www.trendhunter.com/trends/k9-resorts) and will have doggy beds and treats in every room. As BrewDog cofounder James Watt explains, "We firmly believe that where you stay in a new city should be your home from home, so have brought the spirit of our [DogHouse Hotel](https://www.trendhunter.com/trends/chilli-bacon-vodka) and its reverence for great beer to a new series of mini-hotels."

Image Credit: *BrewDog.*

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 81% | Activity: 90% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Mini Brewery-branded Hotels:** The trend of mini brewery-branded hotels offers opportunities for breweries to expand their brand presence and create unique experiences for beer enthusiasts.
- **Beer-themed Hotel Amenities:** The trend of incorporating beer-themed amenities in hotels, such as beer fridges and vinyl record players, presents opportunities for hotels to attract beer-loving travelers and create a distinct identity.
- **Pet-friendly Hotel Experiences:** The trend of pet-friendly hotels with dedicated amenities for dogs, like doggy beds and treats, provides opportunities to cater to pet owners and create a niche market within the hotel industry.

### Where This Applies

- **Hospitality:** The hospitality industry can embrace the trend of mini brewery-branded hotels to attract beer enthusiasts and provide unique accommodation experiences.
- **Brewery:** The brewery industry can seize the opportunity to create mini brewery-branded hotels as an extension of their brand and a way to showcase their beers.
- **Pet Care:** The pet care industry can explore partnerships with pet-friendly hotels to provide additional amenities and services for guests traveling with their pets.

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