# Beer-Focused Airlines BrewDog Airlines Will Feature Beer Brewed Specifically for Air Travel By Justin Lam | Published 2018-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brewdog-airlines References: [luxurylaunches](http://luxurylaunches.com/gastronomy/to-fly-between-ohio-and-london-this-will-be-the-worlds-first-craft-beer-airline.php) & [beveragedaily](https://www.beveragedaily.com/Article/2018/10/29/BrewDog-launches-world-s-first-craft-beer-airline) Known simply as [BrewDog Airlines](https://www.trendhunter.com/trends/parma-violets), this first-of-its-kind craft beer airline promises to be the ultimate beer-focused flying experience. Taking flight in February 2019, BrewDog Airlines will feature a round-trip between London and Columbus, the home of the brewery's US HQ and its [craft beer hotel](https://www.trendhunter.com/trends/inflight-dining-experience). Passengers onboard the flight will get to participate in a unique beer tasting experience that features [limited-edition BrewDog beer](https://www.trendhunter.com/trends/brewdog-beers) brewed to adapt to the reduction of taste and smell sensitivity at high altitudes. According to James Watt, co-founder of BrewDog, "We took craft beer to the depths of the seas when we brewed an IPA at the bottom of the North Sea. Now, we’re turning to the skies aboard BrewDog Airlines." The entire flight experience is geared towards beer enjoyment -- from the food, entertainment and even the cabin crew. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 26% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Beer-focused Airlines:** Opportunity to create unique beer-tasting experiences and brew specialized beers for air travel. - **Craft Beer Tourism:** Emerging trend of breweries offering beer-themed travel experiences and hotel accommodations. - **Experiential Marketing in Airlines:** Potential for airlines to enhance customer experience through themed and immersive flights. ### Sectors Adopting This - **Airlines:** Opportunity for airlines to differentiate themselves and attract beer enthusiasts through specialized beer-focused flights. - **Craft Beer:** Opportunity for craft breweries to collaborate with airlines, creating exclusive beers designed for consumption at high altitudes. - **Tourism and Hospitality:** Opportunity for hotels and travel companies to partner with craft breweries and offer beer-themed travel packages. ## Related on Trend Hunter - [Inflight Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-brewing-company-jetblue.md) - [Collaborative Airline Beers](https://www.trendhunter.com/trends/air-new-zealand-3.md) - [THC-Infused Inflight Drinks](https://www.trendhunter.com/trends/thc-infused-sodas.md) - [Dog-Friendly Airlines](https://www.trendhunter.com/trends/airline-for-dogs.md) - [In-Flight Cocktail Menus](https://www.trendhunter.com/trends/alaska-airlines.md) - [Winery-Owned Airlines](https://www.trendhunter.com/trends/invivo-air.md) - [Energizing Aircraft Designs](https://www.trendhunter.com/trends/dunkin-and-jetblue.md) - [Brewery-Backed Dog Merchandise](https://www.trendhunter.com/trends/brewdog-1.md) - [Elevated In-Flight Menus](https://www.trendhunter.com/trends/delta-airlines-1.md)