# Skin-On Vegan Wings THIS Partners With BrewDog to Create Skin-On Vegan Chicken Wings By Kanesa D | Published 2024-01-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brewdog-2 References: [vegconomist](https://vegconomist.com/products-launches/this-brewdog-skin-on-vegan-chicken-wings/) & [brewdog](https://www.brewdog.com/uk)  UK-based hyper-realistic meat alternative producer THIS has collaborated with brewery and pub chain [BrewDog](https://www.trendhunter.com/trends/collaborative-vegan-beer) to launch Europe's first skin-on vegan chicken wings. Setting itself apart, THIS focuses on replicating darker cuts like wings and thighs, offering a distinctive texture in the plant-based market. Priced affordably at 25p per wing, these culinary delights come paired with a choice of three delectable sauces: Buffalo, Korean BBQ, or Dragon Spice. Crafted from soy, pea protein and THIS' innovative olive oil-based fat technology, the wings boast a [crispy seaweed-based "skin"](https://www.trendhunter.com/trends/chicken-skin-crisps) for an authentic taste and texture akin to traditional chicken wings. “Whole-cut animal meat products, such as chicken wings and legs, have a complex three-dimensional architecture in which protein fibres are bound together by a network of connective tissue and intramuscular fat,” said Luke Byrne, [R&D](https://www.trendhunter.com/trends/liquid-iv-sugarfree-range) Director at THIS. “This structure provides juiciness and incredible texture when eaten — which we’ve now been able to mimic.” Image Credit: BrewDog ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 51% | Activity: 49% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Hyper-realistic Meat Alternatives:** THIS focuses on replicating darker cuts like wings and thighs, offering a distinctive texture in the plant-based market. - **Skin-on Plant-based Products:** THIS' skin-on vegan wings feature a crispy seaweed-based 'skin' for an authentic taste and texture akin to traditional chicken wings. - **Affordable Culinary Delights:** Priced affordably at 25p per wing, THESE skin-on vegan wings come paired with a choice of three delectable sauces: Buffalo, Korean BBQ, or Dragon Spice. ### Sectors Adopting This - **Plant-based Food:** THIS' hyper-realistic meat alternatives cater to the growing demand for plant-based options. - **Food Manufacturing:** The development of innovative plant-based fat technology by THIS opens up new possibilities for creating realistic plant-based meat products. - **Brewing and Pubs:** BrewDog's collaboration with THIS to offer skin-on vegan chicken wings demonstrates the potential for breweries and pubs to expand their plant-based options and attract a wider customer base. ## Related on Trend Hunter - [Hyper-Realistic Plant-Based Chicken](https://www.trendhunter.com/trends/this-isnt-chicken-thighs.md) - [Vegan-Friendly Chicken Wing Alternatives](https://www.trendhunter.com/trends/likemeat-like-chickn-wings.md) - [Plant-Based Boneless Wings](https://www.trendhunter.com/trends/plantbased-boneless-wings.md) - [Mythical Plant-Based Wings](https://www.trendhunter.com/trends/dragon-wyngz.md) - [Meat-Free New Year Meals](https://www.trendhunter.com/trends/this-product.md) - [Succulent Plant-Based Chicken Morsels](https://www.trendhunter.com/trends/this-isnt-chicken-pieces.md) - [Ready-to-Eat Plant-Based Meat Snacks](https://www.trendhunter.com/trends/new-this-products.md) - [Vegan Chicken Wings](https://www.trendhunter.com/trends/likewings.md) - [Vegan Jackfruit Wings](https://www.trendhunter.com/trends/sassy-jack-chickn.md)