# Brewery-Backed Dog Merchandise BrewDog Launches a Dog Collection for International Dog Day By Kanesa D | Published 2023-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brewdog-1 References: [retailtimes](https://retailtimes.co.uk/brewdog-launches-range-of-sustainable-brewdog-themed-dog-products-in-time-for-international-dog-day/) & [brewdog](https://www.brewdog.com/uk)  Craft beer brand [BrewDog](https://www.trendhunter.com/trends/brewdog-kitchen) is gearing up to launch an extensive assortment of [sustainable dog products](https://www.trendhunter.com/trends/pet-passion) just in time for International Dog Day. The craft brewery has collaborated with top sustainable suppliers to create a range of dog accessories and attire that are bound to appeal to pet owners. The collection comprises [plush toys](https://www.trendhunter.com/trends/bark-1) and opulent beds from the eco-conscious pet brand Settle, along with beer-themed accessories. In addition to its range of dog merchandise, BrewDog offers various perks for beloved furry friends. These include 'Pawternity Leave,' a fully paid week off work to establish a strong bond with a new puppy or rescue dog, as well as 'Dog Pawties,' an in-bar party experience centered around your canine companion. Image Credit: BrewDog ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 39% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Dog Products:** Craft beer brand BrewDog collaborates with sustainable suppliers to create a range of eco-friendly dog accessories and attire. - **Beer-themed Dog Accessories:** BrewDog introduces a collection of dog accessories inspired by their craft beer brand. - **Pet-friendly Work Perks:** BrewDog offers unique benefits for employees with dogs, such as 'Pawternity Leave' and 'Dog Pawties.' ### Where This Applies - **Craft Beer:** Craft breweries can explore collaborations with sustainable suppliers to create unique dog merchandise tied to their brand. - **Pet Products:** The pet industry can expand its offerings by incorporating sustainable and beer-themed dog accessories and attire. - **Corporate Benefits:** Companies can consider implementing pet-friendly work perks like 'Pawternity Leave' and 'Dog Pawties' to attract and retain employees. ## Related on Trend Hunter - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/premium-dog-beer.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/crafty-beasts-brewing-company.md) - [Pet Shelter-Supporting Beers](https://www.trendhunter.com/trends/petshelter-american-lager.md) - [Insurance Brand Beers](https://www.trendhunter.com/trends/fetch-pale-ale.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Autumnal Dog-Friendly Brews](https://www.trendhunter.com/trends/pumpkin-spice-busch-dog-brew.md) - [Dog-Friendly Brews](https://www.trendhunter.com/trends/busch-light-turkey-brew.md) - [Brew-Inspired Pantry Products](https://www.trendhunter.com/trends/brewdog-kitchen.md) - [Dine-Out Beer Promotions](https://www.trendhunter.com/trends/brewdog-onpack-promotion.md)