# Doodled Beer Branding Brewberry Packaging is Gushing with Whimsicality Through Colors and Graphics By Amelia Roblin | Published 2015-05-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brewberry References: [packageinspiration](http://www.packageinspiration.com/brewberry-beer.html/) & [catrinasilveira](http://www.catrinasilveira.com/) It cannot be denied that Brewberry Beer is packaged differently to competing beverages of this type. Brown or green bottles with distinctive labels are the norm, and this brand serves up a [matte white growler](https://www.trendhunter.com/trends/range-of-beers) with no obvious sticker at all. Based in Toronto, Catrina Silveira dressed up this delicious alcoholic concoction of [dark lager](https://www.trendhunter.com/trends/peroni-nastro-azzuro) and Canadian blueberries with an opaque whitewash. To this clean and contemporary-looking base, she included a [loosely scribbled logo](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) that reads 'Brewberry' in curling cyan-colored loops. Catrina completed her female-focused design with a playful and generous seal over the cap that perfectly matches the bright hue of the cloud-like cursive typography. The design of Brewberry deserves attention for a couple of reasons: firstly, it's visually endearing; secondly, it separates itself from other brands, demonstrating clever creativity and earning the beverage some special attention. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Whimsical Packaging:** The trend of using colorful and playful packaging designs to stand out from competitors and attract consumer attention. - **Minimalistic Labeling:** The trend of using minimal or no labels on beverage packaging, opting for clean and contemporary-looking designs instead. - **Female-focused Design:** The trend of incorporating feminine elements and color schemes in product designs to target women consumers. ### Where This Applies - **Craft Beer:** Craft beer industry can capitalize on the trend of whimsical packaging by creating unique and visually appealing designs that differentiate their products. - **Beverage Packaging:** Beverage packaging industry can explore the trend of minimalistic labeling by developing innovative techniques to incorporate branding directly into the packaging material. - **Consumer Goods:** Consumer goods industry can implement female-focused design strategies to attract and engage with women consumers by incorporating feminine elements in their product branding and packaging. ## Related on Trend Hunter - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md)