# Witchy Frozen Dessert Menus Rita's Witches' Brew-Berry Italian Ice Can Be Ordered in Several Ways By Michael Hemsworth | Published 2025-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brewberry-italian-ice References: [qsrmagazine](https://www.qsrmagazine.com/news/ritas-announces-new-brew-berry-italian-ice-flavor/) & [ritasice](https://www.ritasice.com)  The [Rita's Witches'](https://www.trendhunter.com/trends/pumpkin-frozen-coffee) Brew-Berry Italian Ice has been developed by the brand as a menu item perfect for Halloween season that embraces the playful nature of the autumnal period. The treat can be ordered as the Witches’ Brew-Berry Gelati or the Witches’ Brew-Berry Ice Blender, which are each crafted with different tastes and textures in mind. The Witches’ Brew-Berry Gelati features the Brew-Berry Italian Ice blended with vanilla frozen custard before being topped with [NERDS](https://www.trendhunter.com/trends/ritas-x-nerds) candies, while the Witches’ Brew-Berry Ice Blender offers a drinkable alternative also topped with NERDS. Senior Director of Marketing at [Rita's Italian](https://www.trendhunter.com/trends/pumpkin-cold-brew-frozen-coffee) Ice & Frozen Custard Madalyn Weintraub commented on Rita's Witches' Brew-Berry Italian Ice saying, "Rita’s is all about making seasonal moments extra special with cool treats, and Halloween is the perfect time to have some innovative fun. Witches’ Brew-Berry Italian Ice is a sweet, berry-inspired flavor that’s as playful as it is delicious, giving our guests a refreshingly fun way to celebrate the season.” ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 52% | Activity: 59% | Freshness: 52% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal-themed Treats:** Developing limited-time, seasonally themed desserts can invigorate customer interest by aligning product offerings with holiday excitement. - **Flavor-texture Innovations:** Combining unexpected flavors and textures, such as berry-infused ice and creamy custard, creates novel dessert experiences that attract diverse consumer palates. - **Nostalgic Candy Infusions:** Incorporating nostalgic candies like NERDS into desserts adds a playful twist that appeals to both younger and older generations, driving interest through uniqueness. ### Sectors Adopting This - **Frozen Desserts:** The frozen dessert industry can harness seasonal themes and creative flavor combinations to capture customer interest in an increasingly competitive market. - **Confectionery:** Confectionery brands can explore partnerships with frozen dessert companies to expand the application and appeal of their candy products. - **Quick-service Restaurants:** Quick-service restaurant chains have the opportunity to enhance seasonal sales by introducing special-edition menus that leverage holiday-themed creativity. ## Related on Trend Hunter - [Fruity Italian Ice Desserts](https://www.trendhunter.com/trends/raspberries-n-cream-cream-ice.md) - [Pumpkin Frozen Coffees](https://www.trendhunter.com/trends/pumpkin-frozen-coffee.md) - [Iced Mermaid-Inspired Desserts](https://www.trendhunter.com/trends/mermaid-italian-ice.md) - [Icy Candy-Flavored Drinks](https://www.trendhunter.com/trends/ritas-x-skittles-italian-ice.md) - [Frozen Sour Candy Concoctions](https://www.trendhunter.com/trends/ritas-sour-blue-pucker-italian-ice.md) - [Icy Summertime Refreshment Menus](https://www.trendhunter.com/trends/rocket-pop-italian-ice.md) - [Pumpkin Cold Brew Coffees](https://www.trendhunter.com/trends/pumpkin-cold-brew-frozen-coffee.md) - [Festive Hot Cocoa Custards](https://www.trendhunter.com/trends/frozen-hot-cocoa-gelati.md) - [Elevated Ice Cream-Inspired Desserts](https://www.trendhunter.com/trends/gelati-sundae.md)