# Inverted Libation Sippers The Brew2Go Holds a Whole Beer to Help Keep It Cool and Stop Spills By Michael Hemsworth | Published 2013-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brew2go References: [adnart](http://www.adnart.com/UI/-Brew2Go.aspx?ptype=3&pid=826) & [adnart](http://www.adnart.com/UI/-Brew2Go.aspx?ptype=3&pid=826) Warm weather brings with it plenty of drinks with friends and the Brew2Go is the perfect companion to help keep a beer both cold and from spilling. Working like a sippy cup, the Brew2Go is essentially a grown-up version that's designed with the active person in mind. A [double walled design](https://www.trendhunter.com/trends/allcom-smart-tumbler) ensures that the Brew2Go will [keep a beer significantly colder](https://www.trendhunter.com/trends/cool-can) for a longer period than keeping it in the bottle and the [sealed top will stop spills](https://www.trendhunter.com/trends/the-jug-hugger) before they happen. The fetching design of the Brew2Go features an inverted beer bottle design that isn't only pleasing to the eye, but also aids in making the cup easy to grab and hang on to in the heat. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 52% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Double-walled Drinkware:** Opportunity for disruptive innovation in creating double-walled drinkware that keeps beverages colder for longer periods. - **Spill-proof Containers:** Disruptive innovation opportunity exists in developing spill-proof containers that prevent liquids from leaking or spilling during transportation. - **Functional Design for Active Lifestyles:** Meeting the needs of active individuals by designing functional drinkware that can be easily carried and used on the go. ### Who This Affects Most - **Drinkware Manufacturing:** Opportunity for innovation in the drinkware manufacturing industry to create double-walled, spill-proof products. - **Outdoor Recreation:** Disruptive innovation potential in the outdoor recreation industry by developing products that cater to the needs of active individuals. - **Beverage Packaging:** Innovation opportunity in the beverage packaging industry to create containers that provide functionality, such as spill-proof features. ## Related on Trend Hunter - [Insulated Craft Beer Growlers](https://www.trendhunter.com/trends/wren-offroad-growler.md) - [Insulated Campsite Beer Steins](https://www.trendhunter.com/trends/big-grip-beer-stein.md) - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md) - [Multifunctional Drinking Bottles](https://www.trendhunter.com/trends/keepcup-bottle.md) - [Insulated Tall Can Koozies](https://www.trendhunter.com/trends/tallboy-cooler-cup.md) - [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md) - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md) - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md)