# Revived Beverage Vessels Brew York City Branding Brings Back the Antique Growler By Amelia Roblin | Published 2013-12-12 | World Source: Trend Hunter, https://www.trendhunter.com/trends/brew-york-city-branding References: [thedieline](http://www.thedieline.com/blog/2013/11/27/brew-york-city.html) & [cbx](http://www.cbx.com/) In all likelihood, the last time you saw the handled glass jug behind Brew York City branding was in a movie or an old television show. These [big beer bottles](https://www.trendhunter.com/trends/artisanal-pour-bottles) are rarely discovered anywhere outside of historic bars and antique shops. As plenty of time has passed, [CBX](https://www.trendhunter.com/trends/joyba-1) intelligently decided to bring them back, affording a renewed freshness to their look. To complete Brew York City branding, just simple cursive white lettering outlines the name. This [retro beer packaging](https://www.trendhunter.com/trends/moosehead-breweries) strategy fits well with the theme of the growler bar. Patrons are served at the counter, choosing their preferred poisons and having their ale-colored jugs filled up for them. It's all very old world -- once more, modern because such methods were forgotten for a while. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 50% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What's Driving This Trend - **Revived Beverage Vessels:** Opportunity for businesses to reimagine and reintroduce antique beverage containers as a unique selling point. - **Retro Packaging Strategy:** Opportunity for brands to incorporate vintage design elements into their packaging to appeal to nostalgic consumers. - **Old World Brewing Methods:** Opportunity for breweries to embrace traditional brewing techniques to create unique and authentic products. ### Who This Affects Most - **Beverage Packaging:** Opportunity for packaging companies to design and produce custom antique-style containers for beverage brands. - **Hospitality:** Opportunity for bars, restaurants, and hotels to create a nostalgic and unique experience by serving beverages in antique containers. - **Craft Brewing:** Opportunity for craft breweries to differentiate themselves by using traditional brewing methods and serving their beer in vintage-style vessels. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [90s-Inspired Glass-Packaged Beverages](https://www.trendhunter.com/trends/snapple-glass-bottles.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Australian Beer Revamps](https://www.trendhunter.com/trends/tooheys.md)