# Beer-Curating Subscription Boxes 'Brew Tender' Sends Craft Beers Based on Consumers' Tastes By Joey Haar | Published 2017-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brew-tender References: [producthunt](https://www.producthunt.com/posts/brew-tender) & [brewtender.strikingly](http://brewtender.strikingly.com/) The [craft beer industry](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers) is massive, but it often feels as though one needs a certain degree of expertise in order to appreciate the beer to its fullest; with Brew Tender, consumers can leave the expertise to the experts and instead simply enjoy delicious craft beer. The [subscription service](https://www.trendhunter.com/trends/beachwood-brewing) send consumers monthly beer shipments based on a taste profile quiz designed to help the pros understand the beers that will work best with any consumer's palate. Recognizing that most consumers have a limited knowledge of the different kinds of beers available to them, Brew Tender's [taste quiz](https://www.trendhunter.com/trends/wine-personality-test) instead asks consumers about a topic they're surely more familiar with: food. By understanding consumers' tastes in food, Brew Tender can send beers that pair well with those dishes. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 47% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Subscription Services:** There are opportunities to create more personalized subscription services for goods that often require expertise to enjoy to the fullest. - **Food Pairing Algorithms:** Developing food pairing algorithms can enhance the enjoyment of various products that may not be intuitively paired with foods. - **Expert-based Curated Products:** There is a growing need for expert-based services that curate and deliver high-quality products to consumers who wish to experience something new or learn more about the industry. ### Sectors Adopting This - **Alcohol Subscription Services:** There is room for growth in the personalized alcohol subscription industry by offering an expert-based, tailored approach to consumers with limited knowledge of the market. - **Food Delivery Services:** Food delivery services can collaboratively curate food and beverage pairings based on personalized profiles to expand their offerings and enhance the dining experience. - **Product Curation Services:** Product curation services that offer expert-selected items based on customer preferences have the potential to disrupt traditional retail models and create personalized shopping experiences. ## Related on Trend Hunter - [Curated Beer Pre-Order Programs](https://www.trendhunter.com/trends/preorder-program.md) - [AI-Powered Cocktail Subscriptions](https://www.trendhunter.com/trends/barsys-subscription-box.md) - [Curated Cheese Experiences](https://www.trendhunter.com/trends/cheese-enthusiasts.md) - [Beer Enthusiast Campaigns](https://www.trendhunter.com/trends/yard-house.md) - [Virtual Craft Beer Tastings](https://www.trendhunter.com/trends/beer-tasting-experience.md) - [Alcohol-Free Subscription Services](https://www.trendhunter.com/trends/raising-the-bar-is.md) - [Zero-Proof Subscription Boxes](https://www.trendhunter.com/trends/raising-the-bar1.md) - [Monthly Mocktail Subscriptions](https://www.trendhunter.com/trends/raising-the-bar-1.md) - [Ultra-Personalized Wine Subscriptions](https://www.trendhunter.com/trends/personalized-wine-subscriptions.md)