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# Pictorial Brew Recipes
These Images Present a Visual of Ingredients Used to Make Flavored Beer

By Ady Floyd | Published 2015-07-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/brew-recipes
References: [designtaxi](http://designtaxi.com/news/377425/A-Visual-Guide-To-The-Flavors-In-Popular-Beers/) & [vinepair](http://vinepair.com/wine-blog/the-flavors-in-your-favorite-beers-visualized/)

With the explosive popularity of craft beer, 'Vinepair' has created these visual teaching tools that let you learn brew recipes through pictures. Each image focuses on a different beer such as an IPA, wheat beer or a stout.

The images are presented as a structured collage with each ingredient placed on a black background surrounding the name of the brew style. The names are written in white bold letting that become the focal point of the image at first glance. Each ingredient is spread around the word in a frame-like style and labeled with exactly what it is.

For example, the IPA is a colorful scene of wood, pineapple, grapefruit, a splash of caramel, flowers, herbs, barley and a pepper. These beautifully constructed brew recipe images are a fun way to increase your beer knowledge and impress your friends. On the other hand, they also make great wall art.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 27% | Activity: 24% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Visual Learning for Industrial Processes:** The use of visual teaching aids, such as pictorial brew recipes, presents an opportunity to create similar teachings for other industrial processes
- **Online Education for Brewing and Culinary Arts:** Platforms that offer online courses with well-structured visual aids could be the next big thing in brewing education.
- **Branded Digital Marketing Through Easy Learning:** Breweries and beer brands could create visual aids for their customers to learn the process of making beer and increase brand awareness.

### Sectors Adopting This

- **Craft Beer Industry:** Visual aids such as pictorial brew recipes have the potential to disrupt the way beer recipes are shared among craft breweries.
- **Graphic Design Industry:** The creation of visual teaching aids presents an opportunity for graphic designers to offer their services to different industries in need of similar materials.
- **E-learning Industry:** The use of pictorial brew recipes on platforms offering online courses for culinary and brewing arts could represent a new, profitable niche for e-learning providers.

## Related on Trend Hunter

- [Art-Appreciating Hazy IPAs](https://www.trendhunter.com/trends/artistic-hazy-ipas.md)
- [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)
- [Grape-Infused Beer Recipes](https://www.trendhunter.com/trends/phantasm.md)
- [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md)
- [Limited-Edition Book-Inspired Beers](https://www.trendhunter.com/trends/book-ipa.md)
- [Vice-Inspired IPAs](https://www.trendhunter.com/trends/concept-ipa.md)
- [Cross-Continental Beer Brewing Documentaries](https://www.trendhunter.com/trends/beer-is-art-campaign.md)
- [Hop-Forward Flagship IPAs](https://www.trendhunter.com/trends/flavorful-ipa.md)
- [Extra-Flavorful Artisan IPA Beers](https://www.trendhunter.com/trends/iron-hill-brewery-ipas.md)
