# Sparkly Glittering Drink Enhancers 'Brew Glitter' Adds a Dazzling Touch to Any Drink By Michael Hemsworth | Published 2021-12-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brew-glitter References: [thegreenhead](https://www.thegreenhead.com/2021/12/brew-glitter-edible-beverage-glitter-for-cocktails-champagne-more.php) & [amazon](https://www.amazon.com/exec/obidos/ASIN/B08HQ239PY/00003ind-20?tag=trenhunt0f-20)  'Brew Glitter' is a dazzling, 100% edible product for use in a wide range of drinks to help incorporate a sparkly aesthetic that will be admired by those young and old alike. The product features a mineral-based recipe that comes in several colors to choose from that can be easily added to a single glass of beverage or to a larger vessel. The glitter only needs to be sparingly added to achieve a glittering finish that will instantly catch the light and swirl around in the glass as it's enjoyed. The 'Brew Glitter' comes in more than 20 colors to choose from, is made in the USA, and has a completely texture-less and tasteless profile that will mix into any beverage. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 60% | Activity: 61% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Glitter Drink Enhancers:** Adding edible glitter to beverages is a sparkling trend in the food and beverage industry, creating a unique and visually appealing sensory experience. - **Edible Mineral-based Ingredients:** The use of edible minerals, such as those found in Brew Glitter, is a growing trend in the food industry and opens up opportunities for novel and unique products. - **Personalization of Drinks:** The ability to add unique and customizable touches to beverages, such as Brew Glitter, is a trend that taps into the desire for personalization and unique experiences. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can use glitter drink enhancers as a way to differentiate and add value to their products, providing consumers with a unique sensory experience. - **Hospitality:** The hospitality industry, such as bars and restaurants, can use glitter drink enhancers as a way to create unique and visually appealing cocktails that offer a memorable experience for their customers. - **Event Planning:** The event planning industry can use glitter drink enhancers to add a fun and unique touch to parties, weddings, and other events, creating a memorable experience for guests. ## Related on Trend Hunter - [Glittery Gut Health Supplements](https://www.trendhunter.com/trends/dr-glitter.md) - [Glittering New Years Drinks](https://www.trendhunter.com/trends/add-shine.md) - [Magnetic Drinkware Accents](https://www.trendhunter.com/trends/drink-gems.md) - [Glittering Bubble-Infused Beverages](https://www.trendhunter.com/trends/glitter-pop-lemonade.md) - [Cannabis-Infused Edible Glitters](https://www.trendhunter.com/trends/23rd-state-shake.md) - [Glittering Christmas Beers](https://www.trendhunter.com/trends/frozen-neck.md) - [Bubbly Beneficial Refreshments](https://www.trendhunter.com/trends/functional-sparkling-beverage.md) - [Bubbly Hydration Beverages](https://www.trendhunter.com/trends/functional-sparkling-drinks.md) - [Glittering Cookie Butters](https://www.trendhunter.com/trends/glitter-cookie-butter.md)