# Locally Grown Hops Kombuchas Brew Dr. Northwest Hops Kombucha Has Simcoe, Palisade and Centennial By Michael Hemsworth | Published 2021-09-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brew-dr-northwest-hops References: [bevnet](https://www.bevnet.com/news/2021/brew-dr-launches-limited-edition-northwest-hops-kombucha) & [brewdrkombucha](https://www.brewdrkombucha.com/) The Brew Dr. Northwest Hops kombucha is the third offering as part of the Founder's Series that will provide consumers with a hops-focused way to quench their thirst and enjoy some premium flavor. The kombucha is crafted using a series of [locally grown hops](https://www.trendhunter.com/trends/pink-boots-society) including Simcoe, Palisade and Centennial, and is balanced out using [Yuzu orange](https://www.trendhunter.com/trends/jarr-peach-yuzu) along with green tea. The kombucha boasts sparkling body with bright, hoppy notes to offer consumers an alcohol-free option to enjoy in place of traditional beers and alcohols this holiday season. The Brew Dr. Northwest Hops kombucha will be sold with 5% of the sales going towards the Oregon and SW Washington chapter of the [Make-A-Wish Foundation](https://www.trendhunter.com/trends/celebration-cookies) to support the cause. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 4% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Local Ingredient Beverages:** Disruptive innovation opportunity: Incorporating locally sourced ingredients into beverages to create unique flavors and appeal to socially conscious consumers. - **Alcohol-free Options:** Disruptive innovation opportunity: Creating alcohol-free alternatives for consumers who want to enjoy the taste of beer and alcohol without the negative effects. - **Charitable Products:** Disruptive innovation opportunity: Designing products with a charitable aspect to appeal to cause-driven consumers and build brand loyalty. ### Sectors Adopting This - **Craft Beverages:** Disruptive innovation opportunity: Crafting unique and flavorful beverages to meet the rising demand for premium and locally sourced beverages. - **Non-alcoholic Beverages:** Disruptive innovation opportunity: Developing new and innovative non-alcoholic beverages that appeal to consumers who want to lead a healthier lifestyle. - **Charitable Organizations:** Disruptive innovation opportunity: Partnering with brands that have a charitable aspect to increase awareness and funding for different causes. ## Related on Trend Hunter - [Hopped Alcohol-Free Kombuchas](https://www.trendhunter.com/trends/momo-x-orbit-beers-hops-kombucha.md) - [Earthy Springtime Seltzers](https://www.trendhunter.com/trends/lolo-hops.md) - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Collaborative Non-Alcoholic Drinks](https://www.trendhunter.com/trends/public-coast-brewing.md) - [Authentic Boozy Craft Kombuchas](https://www.trendhunter.com/trends/craft-kombucha.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Hoppy Sparkling Waters](https://www.trendhunter.com/trends/hoplark.md) - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [Seasonal Baked Good Kombuchas](https://www.trendhunter.com/trends/brew-dr-kombucha-snickerdoodle.md)