# Sustainable Organic Cold Coffees The Hatch Cold Brew Coffee is 100% Fair Trade By Michael Hemsworth | Published 2016-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brew-coffee References: [uncrate](http://uncrate.com/stuff/hatch-cold-brew-coffee/) & [hatchcrafted](http://www.hatchcrafted.com/shop/all/) Coffee is a delicious beverage that is shrouded by a number of problems including often being unsustainably grown and farmed unethically, but that isn't the case with [Hatch](https://www.trendhunter.com/trends/dunkin-x-hatch) Cold Brew Coffee. The beans used to create Hatch cold brews are [ethically sourced fair trade](https://www.trendhunter.com/trends/death-wish-coffee-1) and are 100% organically grown by sustainable suppliers. Each batch of beans are roasted in small numbers on a low-emission roaster to ensure optimal energy conservation before being left to mature for between three and 10 days. Once the beans are ready, they're ground and left to brew for 20-hours at extra-low temperatures before being filtered twice, bottled and sealed. The Hatch Cold Brew Coffees come in three flavor varieties and can be purchased individually or as part of a [subscription](https://www.trendhunter.com/trends/trade-coffee) to ensure you've always got some on-hand. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 23% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sustainable Coffee Production:** Opportunities exist for disruptive innovation in creating sustainable coffee production methods and ethical sourcing practices. - **Organic Beverage Industry:** Disruptive innovation opportunities exist in the organic beverage industry to create new and innovative products using sustainable and ethically sourced ingredients and methods. - **Subscription-based Food Service:** Subscription-based food services provide opportunities for disruptive innovation in the coffee industry to offer sustainable and organic cold brew coffee in convenient and customizable ways. ### Who This Affects Most - **Coffee Industry:** The coffee industry can benefit from disruptive innovation in sustainable and ethical sourcing practices, production methods, and new product development. - **Organic Food Industry:** The organic food industry can benefit from disruptive innovation in the development of new products, sustainable sourcing practices, and subscription-based services. - **Food and Beverage Subscription Services:** Subscription-based food and beverage services offer opportunities for disruptive innovation in providing sustainable, ethically sourced, and customizable products to consumers in a convenient and affordable way. ## Related on Trend Hunter - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Ethically Sourced Coffee Subscriptions](https://www.trendhunter.com/trends/ethically-sourced-coffee.md) - [Sustainable Beanless Cold Brews](https://www.trendhunter.com/trends/minus-coffee.md) - [Small-Batch Canned Cold Coffees](https://www.trendhunter.com/trends/zigzag-cold-brew-coffee.md) - [Proprietary Brewing Cold Coffees](https://www.trendhunter.com/trends/cold-brew-coffee-line.md) - [Sustainable Coffee Product Lines](https://www.trendhunter.com/trends/sustainable-coffee1.md) - [Ready-to-Drink Coffee Products](https://www.trendhunter.com/trends/readytodrink-coffee-products.md) - [Multi-Serve Cold Brew Coffees](https://www.trendhunter.com/trends/equator-coffee.md) - [THC-Infused Cold Brew Cans](https://www.trendhunter.com/trends/thc-infused-cold-brew.md)