# Viral Backpack Expansion Brevite, the Instagram Famous Backpack Brand, Debuts Two New Bags By Grace Mahas | Published 2020-11-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brevite References: [brevite.co](https://brevite.co/) Brevite, the [Instagram](https://www.trendhunter.com/trends/odorsegregating-travel-backpack) famous backpack brand with almost 1,000 five star reviews beloved for its top-of-the-line [photography backpacks](https://www.trendhunter.com/trends/db-ramverk-pro-backpack), recently expanded its portfolio with the introduction of two new bags. The brand was founded by brothers Elliot, Dylan, and Brandon to disrupt the bulky, borning backpack industry. The bags merge the high-quality design of outdoor gear with contemporary aesthetic trends to create bags that are not only durable but aesthetically pleasing as well. The new offerings include the Brevite Backpack and Daily Backpack, both of which are the perfect everyday bag for work, travel, and more. Both bags are not only [compact, lightweight, and functional](https://www.trendhunter.com/trends/nanobag-1), but also future unique elements like hidden pockets for passports and valuables. Both bags are available to purchase online in stunning, muted colorways. Image Credit: Brevite ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 62% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Influencer Marketing:** Disruptive innovation opportunity: Collaborate with popular Instagram influencers to promote new backpack designs and increase brand exposure. - **Functional Fashion:** Disruptive innovation opportunity: Combine high-quality outdoor gear design with contemporary fashion trends to create stylish yet functional backpacks. - **Smart Travel Gear:** Disruptive innovation opportunity: Integrate smart features like hidden pockets for passports and valuables into travel backpacks for added convenience and security. ### Sectors Adopting This - **Fashion Accessories:** Disruptive innovation opportunity: Explore innovative materials and designs to create fashionable backpacks that are both practical and trendy. - **Travel and Tourism:** Disruptive innovation opportunity: Develop backpacks with specialized features for travelers, catering to their unique needs for convenience and organization. - **Outdoor Gear:** Disruptive innovation opportunity: Collaborate with outdoor gear manufacturers to create backpacks that combine rugged durability with modern design aesthetics. ## Related on Trend Hunter - [Versatile 30L Travel Back Packs](https://www.trendhunter.com/trends/30l-travel-pack.md) - [Stylish Camera-Friendly Backpacks](https://www.trendhunter.com/trends/carryfly-travel-backpack.md) - [Next-Gen Business Backpacks](https://www.trendhunter.com/trends/work-backpack-that-stands-up.md) - [Ultra-Versatile Laptop Bags](https://www.trendhunter.com/trends/stylish-laptop-backpack.md) - [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md) - [Organization-Forward Backpack Drops](https://www.trendhunter.com/trends/matrix-backpack.md) - [Youthful Backpack Collections](https://www.trendhunter.com/trends/travel-blue.md) - [Chic Adventure-Ready Backpacks](https://www.trendhunter.com/trends/long-weekend-morro-convertible-backpack.md) - [Consummate Carry-On Backpacks](https://www.trendhunter.com/trends/international-travel-backpack.md)