# Mathematically Monitored Eggnog Brent Rose's Happy Hour Post is Scientifically Precise By Jordy E | Published 2012-12-27 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/brent-rose References: [gizmodo](http://www.gizmodo.com/5970420/the-scientific-formula-for-perfect-eggnog) & [gizmodo](http://www.gizmodo.com/happy-hour/) Writer Brent Rose's Scientific Formula for Perfect Eggnog review adds elements of mathematical precision to the classic holiday drink. The piece is a part of Gizmodo's Happy Hour column which documents a series of [unusual drinks](https://www.trendhunter.com/trends/digital-mixology), many of which follow festive ques. Rose points out a handful of insightful tips that most remain entirely unaware of when making [eggnog](https://www.trendhunter.com/trends/peanut-butter-whiskey-eggnog). The beverage is made primarily of milk which consists of 87% water and 13% fat, sugar and proteins. The addition of alcohol to the dairy product beholds multiple pH considerations. While milk sits at approximately 6.7 on the scale, booze is typically in the 3 and 4 range. [Brandy, bourbon and rum](https://www.trendhunter.com/trends/eterna), the liquor that is most often added to the cups, can as such effect the balance of the mixture dramatically. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 5% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### What's Driving This Trend - **Scientifically Precise Eggnog:** Applying mathematical precision to the traditional holiday drink to create the perfect eggnog recipe. - **Unusual Holiday Beverages:** Exploring unique and unexpected drink recipes that embrace the holiday spirit. - **Ingredient Analysis for Drink Mixing:** Using scientific principles to understand the chemical reactions and interactions between different ingredients in cocktails. ### Who This Affects Most - **Food and Beverage:** Developing innovative holiday drink recipes and experiences for consumers. - **Hospitality:** Offering specialized holiday drink menus and experiences using scientific precision and ingredient analysis. - **Chemical Analysis:** Providing analytical services to determine the optimal mix of ingredients for different drink recipes. ## Related on Trend Hunter - [Minimal-Ingredient Holiday Beverages](https://www.trendhunter.com/trends/holiday-nog.md) - [Ultra-Pasteurized Eggnogs](https://www.trendhunter.com/trends/oldfashioned-eggnog.md) - [Compact Eggnog Cocktails](https://www.trendhunter.com/trends/eggnog-cocktail.md) - [Tropical Spiked Eggnogs](https://www.trendhunter.com/trends/cutwater-spirits-tiki-nog.md) - [Better-for-You Eggnog Varieties](https://www.trendhunter.com/trends/organic-valley-3.md) - [Mixologist-Approved Cocktail Kits](https://www.trendhunter.com/trends/eggnog-cocktail-kit.md) - [Flavorful Organic Eggnogs](https://www.trendhunter.com/trends/organic-eggnog1.md) - [Wine-Based Egg Nogs](https://www.trendhunter.com/trends/old-fashioned-egg-nog-wine-based.md) - [Cake-Infused Bourbon Cocktails](https://www.trendhunter.com/trends/clarified-cake-milk-punch.md)