# Sport-Themed Timepieces Bremont and Williams Racing Launched the Bremont WR-22 watch By Elena Rahman | Published 2022-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bremont-wr22-watch References: [wallpaper](https://www.wallpaper.com/watches-and-jewellery/bremont-williams-racing) & [bremont](https://www.bremont.com/products/wr-22-br) The [Bremont](https://www.trendhunter.com/trends/argylle) WR-22 watch is a collaborated effort between Bremont and [Williams Racing](https://www.trendhunter.com/trends/kith-kin). The two companies partnered up to create a watch that encapsulates sporty design codes, drawing links between the two brands. The natural partnership led to a watch with blue and white hues. Its color palette makes for a contemporary foil, contrasted by its retro access. The timepiece's custom rotor is inspired by a car wheel rim and embellished with the Williams logo. It weaves Williams' design identity throughout. According to the brand's representative, "the design of the new WR-22 features the design codes of both of our brands. It is immediately recognizable as a Bremont [Chrono](https://www.trendhunter.com/trends/luminor-luna-rossa-1), showcasing our passion for cars through the technical features, retro-racing-inspired sub-dials, and Alcantara strap, whilst incorporating the Williams design codes and color scheme." Image Credit: Bremont and Williams Racing ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 60% | Activity: 14% | Freshness: 11% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Sport-inspired Watches:** The trend of creating sport-themed watches is growing as more brands explore collaborations with sports teams and organizations, offering opportunities for unique designs and innovative features. - **Retro-modern Design:** The trend of combining vintage styles and modern materials is gaining popularity as seen in the Bremont WR-22 watch, offering opportunities to create products that appeal to a wide variety of consumers. - **Customized Watch Rotors:** The trend of incorporating unique and personalized watch rotors, as seen in the Bremont WR-22 watch's car wheel rim inspired rotor, offers opportunities for brands to create distinctive features that set their watches apart from competitors. ### Who This Affects Most - **Watchmaking:** The watchmaking industry has the opportunity to collaborate with sports teams and organizations, exploring opportunities for unique designs and innovative features in their timepieces. - **Automotive:** The automotive industry can explore collaborations with watchmakers to create timepieces that incorporate design influences and features from cars, as seen in the Bremont WR-22 watch's car wheel rim inspired rotor. - **Fashion:** The fashion industry can incorporate the trend of sport-inspired and retro-modern watches into their accessory lines, offering consumers unique and trendy products with functional features. ## Related on Trend Hunter - [Racing-Inspired Chronographic Watches](https://www.trendhunter.com/trends/top-time-collection.md) - [Sports Car-Branded Watch Designs](https://www.trendhunter.com/trends/aston-martins-formula-one-team.md) - [Collaborative Motorsport Watches](https://www.trendhunter.com/trends/brm-x-honda.md) - [Bespoke Automobile Timepieces](https://www.trendhunter.com/trends/mercedes-amg-petronas.md) - [Racing-Focused Timepieces](https://www.trendhunter.com/trends/pilots-watch-performance-chronograph-41.md) - [Film-Inspired Limited Timepieces](https://www.trendhunter.com/trends/argylle.md) - [Motorsport-Inspired Timepieces](https://www.trendhunter.com/trends/ollech-wajs-rallychron.md) - [Mission-Ready Mechanical Timepieces](https://www.trendhunter.com/trends/bremont-supermarine-s302-jet.md) - [Motorsport-Inspired Timepeices](https://www.trendhunter.com/trends/bell-ross-br-0394-blacktrack-chronograph-watch.md)