# Plant-Based Breakfast Burgers The 'Brekky Burger' is Made with the Plant-Based JUST Egg Patty By Katherine Pendrill | Published 2019-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brekky-burger References: [qsrmagazine](https://www.qsrmagazine.com/news/just-egg-partners-next-level-burger-create-brekky-burger) The team behind the plant-based JUST egg patty has teamed up with America's first plant-based burger joint, Next Level Burger, to launch the new 'Brekky Burger.' Not only does the new dish feature a vegan-friendly JUST Egg patty, but the burger is also topped with plant-based meats. The Brekky Burger is a protein-packed breakfast sandwich that is completely vegetarian. In the middle of the burger is a JUST Egg patty, which made from mung beans and contains more protein than conventional chicken eggs. In addition to the [plant-based egg patty](https://www.trendhunter.com/trends/the-patty-one-by-yo-egg), the burger also features a [vegan sausage patty](https://www.trendhunter.com/trends/vegetarian-breakfast-sandwiches), two slices of vegan bacon, cheese, lettuce, tomato, and mayo, all served on a sprouted seven-grain bun. With a growing number of consumers looking for more [plant-based and eco-friendly food options](https://www.trendhunter.com/trends/grilld-and-beyond-meat), the Brekky Burger is leading the charge against the status quo. Image Credit: *JUST.* ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 39% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Breakfast:** More companies can create breakfast options that cater to plant-based and vegan diets. - **JUST Egg Patty:** Incorporating JUST Egg patty in more menu items can be a possible disruptive innovation opportunity for the food industry. - **Vegan-friendly Meats:** Developing more plant-based meats will cater to the increasing number of consumers seeking eco-friendly food options. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can innovate by incorporating plant-based options in their menu. - **Fast Food Chain:** Fast food chains can integrate plant-based options in their menu to cater to the health-conscious consumers. - **Sustainable Agriculture:** Incorporating plant-based and vegan-friendly ingredients in food products creates opportunities within the sustainable agriculture industry. ## Related on Trend Hunter - [Egg-Free Breakfast Sandwich](https://www.trendhunter.com/trends/just-breakfast-sandwich.md) - [Plant-Based Breakfast Burritos](https://www.trendhunter.com/trends/just-egg-breakfast-burritos.md) - [Breakfast Burger Patties](https://www.trendhunter.com/trends/morning-burger.md) - [Plant-Based Breakfast Burritos](https://www.trendhunter.com/trends/southwest-breakfast-burrito.md) - [American Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/plant-based-cali.md) - [Plant-Based Retailer Breakfast Sandwiches](https://www.trendhunter.com/trends/7eleven-plantbased-breakfast-sandwich.md) - [Pink Breakfast Burgers](https://www.trendhunter.com/trends/pink-breakfast-burger.md) - [Vegan Breakfast Patties](https://www.trendhunter.com/trends/meatless-original-breakfast-patties.md) - [Egg-Free Breakfast Bites](https://www.trendhunter.com/trends/egg-free-breakfast-bites.md)