# Frozen Tundra Timepieces Breitling for Bentley Commemorates Juha Kankkunen's Ice Land Speed Record By Michael Hines | Published 2011-03-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/breitling-for-bentley References: [blog.perpetuelle](http://blog.perpetuelle.com/index.php/baselworld-2011/baselworld-2011-breitling-for-bentley-ice-record-edition-and-video/) & [breitling](http://www.breitling.com/) [Bentley](https://www.trendhunter.com/trends/bentayga-speed) is celebrating its new frozen ice land speed record with the new [Breitling](https://www.trendhunter.com/trends/breitling-superocean-heritage-57-highlands) for Bentley. The new watch is actually a replica designed after the Breitling worn by the record setting and extremely badass driver Juha Kankkunen. Kankkunen braved temperatures of up to -30 Fahrenheit and the unsure ice of the Baltic Sea to set the new ice land speed record. Fortunately you will have to do none of those things to get your hands on the Breitling for Bentley. Check out the watch here and be sure to read below to see more [automotive-inspired watches](https://www.trendhunter.com/trends/autodromo-x-mobil-1-group-b-pegasus-edition) from the Trend Hunter archives. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 5% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Automotive-inspired Watches:** Opportunity for disruptive innovation: Design and produce watches that fuse automotive and watchmaking technologies for durability and precision. - **Extreme Environment Timepieces:** Opportunity for disruptive innovation: Develop watches that can withstand extreme cold, heat, pressure, and other conditions that ordinary watches cannot. - **Commemorative Watches:** Opportunity for disruptive innovation: Create watches that celebrate historical events, milestones, and achievements, and resonate with customers who share a passion for history and culture. ### Industries Being Reshaped - **Luxury Watches:** Opportunity for disruptive innovation: Use exotic materials, advanced technology, and unique design to stand out in a highly competitive and evolving market of luxury watches. - **Automotive Manufacturing:** Opportunity for disruptive innovation: Partner with watchmakers to offer special edition watches that reflect the brand's style, performance, and heritage, and appeal to car enthusiasts and collectors. - **Outdoor Gear:** Opportunity for disruptive innovation: Expand the use of durable, functional, and stylish materials and designs into watches, catering to hikers, climbers, hunters, and other outdoor enthusiasts in need of rugged timepieces. ## Related on Trend Hunter - [Landscape-Inspired Timepeices](https://www.trendhunter.com/trends/breitling-superocean-heritage-57-highlands.md) - [Bespoke Automobile Timepieces](https://www.trendhunter.com/trends/mercedes-amg-petronas.md) - [Hypercar-Inspired Luxury Watches](https://www.trendhunter.com/trends/tourbillon-baguette.md) - [Premium Hypercar-Inspired Timepieces](https://www.trendhunter.com/trends/tourbillion-hyperwatch.md) - [Luxury Sports Timepieces](https://www.trendhunter.com/trends/b01-44-nfl.md) - [Meteorite Dial Chronographs](https://www.trendhunter.com/trends/chronomat.md) - [Sports Car-Branded Watch Designs](https://www.trendhunter.com/trends/aston-martins-formula-one-team.md) - [Racing-Focused Timepieces](https://www.trendhunter.com/trends/pilots-watch-performance-chronograph-41.md) - [Mission-Ready Mechanical Timepieces](https://www.trendhunter.com/trends/bremont-supermarine-s302-jet.md)