# Smartphone-Connected Watches The Breitling B55 Combines Smart Tech With Classic Watch Elegance By Rahul Kalvapalle | Published 2015-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/breitling-b55-connected References: [gizmag](http://www.gizmag.com/breitling-b55-connected/36545/) & [breitling](http://www.breitling.com/en/news/details/b55-connected-3416) The Breitling B55 Connected is a smartwatch, developed by Swiss watchmaker Breitling, that brings together smartwatch technology with classic watch fashion sensibilities. Rather than making the watch a device that handles data via a connection with a phone, the Breitling B55 Connected uses the phone to operate the watch. A phone app can be used to easily control the watch and set things such as alarms, time zones, display, night mode and so on. In essence, this device is a [connected chronograph](https://www.trendhunter.com/trends/bamford-mayfair-20) that also happens to have [both analog and digital displays](https://www.trendhunter.com/trends/minimal-watch-concept). With many people believing that mobile phones are slowly killing off wristwatches, the Breitling B55 Connected takes a contrarian stand. The underlying philosophy here appears to be to use the phone to serve the watch rather than vice versa. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Connected Chronographs:** The integration of smartwatch technology into traditional chronograph watches creates an opportunity for disruptive innovation in the luxury watch industry. - **Phone-controlled Watches:** The use of phone apps to control watch functions opens up possibilities for innovative user experiences and customization in the watch industry. - **Analog-digital Hybrids:** The combination of analog and digital displays in watches allows for unique aesthetic and functional possibilities, presenting opportunities for disruptive innovation in the watch market. ### Where This Applies - **Luxury Watch:** The integration of smartwatch technology into luxury watches offers an opportunity for brands to cater to tech-savvy consumers while maintaining their traditional appeal. - **Mobile App:** Developing phone applications for controlling watch functions can create new revenue streams and enhance user engagement in the mobile app industry. - **Wearable Technology:** The fusion of smartwatch features with traditional watch designs opens up possibilities for disruptive innovation in the wearable technology industry, appealing to both fashion-conscious and tech-savvy consumers. ## Related on Trend Hunter - [Aerospace Analog-Digital Timepieces](https://www.trendhunter.com/trends/breitling-aerospace-b70-orbiter.md) - [Watch-Like Smart Phones](https://www.trendhunter.com/trends/wristphone.md) - [Branded Racing Smartwatches](https://www.trendhunter.com/trends/tag-heuer-timepiece.md) - [High-End Timepiece Smartwatches](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3.md) - [Luxury Watchmaker Smartphones](https://www.trendhunter.com/trends/realme-12-pro-rolex-edition.md) - [Aviator-Approved Smartwatches](https://www.trendhunter.com/trends/garmin-d2-mach-1-pro.md) - [Connected Titanium Timepieces](https://www.trendhunter.com/trends/casio-gshock-mrgb2100r2a.md) - [Precision Performance Watches](https://www.trendhunter.com/trends/tag-heuer-x-new-balance.md) - [Tactical Titanium Timepieces](https://www.trendhunter.com/trends/breitling-chronomat-b01-42-chronograph.md)