# Contemporary Square Chronographs The Breil Watch Measures the Hour with Timeless Modernity By Amelia Roblin | Published 2011-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/breil-watch-by-matthew-lovell References: [designbuzz](http://www.designbuzz.com/entry/breil-watch-uber-metrosexual-man/) & [coroflot](http://www.coroflot.com/mattlovell/Breil-Watch-Project) Looking at the Breil Watch by Matthew Lovell, one could imagine it to be a [crisp relic from the 1970s](https://www.trendhunter.com/trends/defy-chronograph-usm), or alternatively a [cutting-edge concept](https://www.trendhunter.com/trends/temporal-works) of the early 21st century. There's something very classic about the way its design celebrates geometry. A [broad square face](https://www.trendhunter.com/trends/br-x3-tourbillon) is finished with an elegant piece of cornered glass, revealing a matte border beneath it that frames the smooth circular dial. The center's white color pops against its dark border, but marries to it handsomely through the addition of a metallic tab to its left side. In reaction, the hour and minute markers on the Breil Watch by Matthew Lovell are only imprinted on the fully exposed right half. This sharp branded detail and the unbalanced increments give the otherwise symmetrical accessory exquisite visual intrigue. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 57% | Activity: 25% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Geometric Timepieces:** There is a growing demand for watches with modern, geometric designs that offer simplicity, elegance, and visual intrigue. - **Asymmetrical Watch Faces:** Asymmetrical watch faces with unbalanced increments and unique branded details are becoming more popular among consumers who want to make a bold statement with their accessories. - **Minimalist Chronographs:** Chronographs with minimalist, sleek designs that prioritize functionality and style are likely to stand out in the current competitive watch market. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage the present trend of geometric, minimalist watches to offer innovative designs that cater to the evolving preferences of fashion-conscious consumers. - **Technology:** With modern innovations such as smartwatches and wearables, the technology industry can tap into the demand for contemporary, timeless watch designs that integrate technology. - **Luxury Goods:** Luxury goods manufacturers can offer limited edition, high-end collections of geometric timepieces that reflect modernity while upholding traditional style and craftsmanship techniques. ## Related on Trend Hunter - [Square Case Timepieces](https://www.trendhunter.com/trends/brx3.md) - [Midcentury-Inspired Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-glassbox-chronograph.md) - [Modern Layered Watches](https://www.trendhunter.com/trends/c1-jump-hour-mk-v.md) - [All-Black Minimalist Timepieces](https://www.trendhunter.com/trends/bremont-jumping-hour-watch.md) - [Racing-Inspired Chronographic Watches](https://www.trendhunter.com/trends/top-time-collection.md) - [Sleek Magnetic Timepieces](https://www.trendhunter.com/trends/triarch.md) - [Refined Watch Debuts](https://www.trendhunter.com/trends/temporal-works.md) - [Stealthy All-Black Timepieces](https://www.trendhunter.com/trends/unimatic-x-maxfield-modello-tre-u3sm-chronograph-watch.md) - [Futuristic Iridescent Timepiece](https://www.trendhunter.com/trends/brx5-iridescent.md)