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# Oxymoronic Fashion Photography
Bregje Heinen Models Real Life for Vogue Japan July 2011

By Deborah Kim | Published 2011-07-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bregje-heinen1
References: [fashionising](http://www.fashionising.com/pictures/b--Bregje-Heinen-better-with-than-without-7221.html) & [vogue.co.jp](http://www.vogue.co.jp/)

Fashion model Bregje Heinen poses for the [Vogue](https://www.trendhunter.com/trends/nft-collection2) Japan July 2011 edition in a fashion spread titled ‘Have and have not.’ This beautiful editorial is stunning and thought provoking. The contrast between the photos really demonstrates the difference an emotion or object can make in someone’s life.

The [exaggerated facial expressions](https://www.trendhunter.com/trends/il-pranzo-campaign) and modeling is perfect for this particular [dramatic photo shoot](https://www.trendhunter.com/trends/alessandro-micheles), setting a tone of seriousness in the Vogue Japan July 2011 issue. Some of the photos leave less room for ambiguity; for example, life as a smoker and life without cigarettes. The photos that were particularly grabbing were not the objects, but the emotionally charged pictures that photographer Isabelle Bonjean seems to capture effortlessly. Bregje Heinen does an excellent job portraying the two-sided nature of life and the parallels that can exist, making the Vogue Japan July 2011 issue a must have.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 81% | Activity: 68% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Oxymoronic Fashion Photography:** Fashion photography that portrays conflicting emotions and contrasts, creating powerful and thought-provoking images.
- **Emotionally Charged Editorial:** Editorials that capture intense emotions and convey powerful messages through photography.
- **Symbolic Representations in Fashion:** The use of symbolic objects and visuals in fashion photography to communicate deeper meanings and stir emotions.

### Industries Being Reshaped

- **Fashion and Magazine Publishing:** Opportunities for fashion brands and magazine publishers to create visually striking and emotionally impactful editorials.
- **Advertising and Marketing:** Potential for incorporating emotionally charged visuals and symbolisms in advertising campaigns to connect with audiences on a deeper level.
- **Photography and Fine Art:** Innovative techniques and concepts in fashion photography that challenge traditional norms and push the boundaries of visual storytelling.

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